Digital Marketing Strategist

Saint Francis Health System

99d

About The Position

The Digital Marketing Strategist develops and implements strategies to drive patient acquisition, engagement, and retention within the healthcare system's region. This role manages digital marketing initiatives, oversees digital channels, and ensures alignment with organizational goals.

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field.
• Minimum 5 years of digital marketing, or website development and management or related experience.
• Strong understanding of SEO, SEM, social media marketing, and online advertising.
• Working knowledge in managing digital content across various platforms including websites, email, and other online mediums.
• Advanced knowledge and skills in various social media platforms and understanding of advanced digital marketing tools.
• Knowledge of Microsoft 365 and other applicable software.
• Excellent communication skills, both written and verbal.
• Expert ability in utilizing real-time analytics to measure applicable data.
• Ability to manage complex digital campaigns and strategies.
• Strong analytical ability to solve both business and technical problems with strong attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.

Nice To Haves

• Experience within a healthcare environment.

Responsibilities

• Implements the health system’s comprehensive digital marketing strategies using multiple platforms.
• Executes strategies to drive patient acquisition and engagement through digital channels such as SEM, SEO, social media marketing, email marketing, and online advertising.
• Identifies target audiences to develop tailored marketing plans and approaches to maximize engagement.
• Creates visual content ensuring high-quality and engaging visuals and collaborates with internal stakeholders to optimize website content.
• Uses data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.
• Plans paid advertising campaigns across various digital channels, such as search, social media, and display advertising.
• Makes strategic recommendations for program improvement based on in-depth analysis of industry trends and competitive insights.
• Monitors email performance metrics, such as open rates and click-through rates, and makes recommendations for improvement.
• Uses Customer Relationship Management (CRM) data to segment and personalize email campaigns.
• Collaborates with internal stakeholders to develop and optimize website content, including landing pages, blog posts, and patient resources.
• Collaborates with cross-functional teams to optimize the patient journey and conversion rates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees