Digital Marketing Strategist, Senior

Arthur J. Gallagher • Bradenton, FL

242d • $76,000 - $148,000 • Remote

About The Position

Indulge your passion for problem-solving and embrace the thrill of addressing risk head-on at Gallagher's global brokerage team. Join a family of diverse minds, united by a relentless pursuit of excellence. As part of our team, you'll be the architect of protection, safeguarding businesses and empowering their ambitions. Together, we'll build a legacy of trust and triumph in the dynamic world of risk management. This role will develop and execute innovative search engine optimization strategies and tactics to maximize organic traffic, improve search rankings and optimize content for prominence on AI platforms (e.g., ChatGPT, Gemini, Grok, Siri). Responsible for supporting multiple brands and product lines, this role will provide expertise in traditional SEO, with a focus on emerging AI technologies and futureproofing digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Computer Science or a related field (or equivalent experience).
• 3+ years of proven SEO experience with a track record of improving organic search performance.
• Hands-on experience with AI technologies, such as machine learning, natural language processing or AI-based SEO tools.
• Proficiency in SEO platforms like Google Analytics, Search Console, Bing Clarity, Ahrefs, Spyfu and SEMrush.
• Strong understanding of technical SEO, including site architecture, schema markup and page speed optimization.
• Familiarity with content management systems (e.g., WordPress) and basic HTML/CSS/JS knowledge.
• Analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication skills to collaborate with diverse teams and present insights to stakeholders.
• Adaptability to thrive in a fast-paced environment and embrace emerging technologies.

Nice To Haves

• Experience with AI-driven content generation or personalization tools.
• Knowledge of voice search optimization and conversational AI trends.
• Understanding paid search (PPC) and its integration with SEO strategies.
• Certification in Google Analytics, SEO platforms or AI-related courses is a plus.

Responsibilities

• Design and implement SEO strategies to boost organic search visibility and drive targeted traffic.
• Utilize AI-powered tools (e.g., predictive analytics, NLP, or content generation platforms) to enhance keyword research, content optimization and performance tracking.
• Conduct technical SEO audits to identify and resolve website issues, ensuring optimal crawlability and indexing.
• Analyze user behavior and search trends using AI-driven insights to refine strategies and improve conversions.
• Collaborate with content creators to develop AI-optimized, high-quality content that aligns with search intent.
• Monitor and report on SEO performance metrics using analytics platforms and provide actionable recommendations.
• Stay updated on AI advancements and SEO algorithm changes to maintain a competitive edge.
• Work cross-functionally with marketing, web development, and UX teams to integrate SEO best practices into broader digital initiatives.

Benefits

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave
• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program - elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree