Digital Marketing Strategist (Kill Devil Hills, NC)

Kitty Hawk Kites • Kill Devil Hills, NC

244d

About The Position

Kitty Hawk Kites and Kitty Hawk Surf Co. are iconic Outer Banks brands with a rich history, deeply rooted in providing uplifting experiences and celebrating the adventure and beach lifestyle of the Outer Banks. Kitty Hawk Kites offers a wide variety of activities and retail options. This includes everything from hang gliding lessons to selling a vast selection of kites. Kitty Hawk Surf Co. focuses on providing top surf brands and creating a community around the surf culture. The Digital Marketing Strategist is responsible for developing and executing digital marketing strategies that drive online traffic, increase conversions, and maximize ROI. This role requires a strong understanding of digital marketing channels, data analysis, and the ability to optimize campaigns for performance.

Requirements

• Experience in digital marketing, including SEO, paid advertising, email marketing, and web analytics.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in Google Ads, Google Analytics, social media advertising platforms, and CRM systems (HubSpot).
• Ability to interpret data, identify trends, and make data-driven decisions.
• Strong communication and collaboration skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Manage and optimize paid digital advertising campaigns across various platforms (Google Ads, social media ads, retargeting ads, etc.).
• Plan and execute email marketing campaigns, including list segmentation, automation, and performance analysis.
• Develop and implement SEO strategies (on-page, off-page, technical) to improve organic search rankings.
• Enhance and maintain the web presence across multiple websites to optimize user experience and increase conversion rates.
• Responsible for overall website performance and data-driven insights.
• Oversee and optimize the CRM system (HubSpot) to support marketing efforts, focusing on lead generation, audience segmentation, and maintaining accurate contact records.
• Build and manage targeted email campaigns and automated workflows to engage users, nurture leads, and drive conversions across various customer journeys.
• Ensure ongoing CRM data integrity through regular audits, deduplication, and hygiene practices to maintain a clean, organized, and actionable contact database.
• Utilize Google Analytics and Looker Studio to track website traffic, user behavior, and campaign performance.
• Analyze data to identify trends, insights, and opportunities for optimization.
• Generate regular reports on digital marketing performance and ROI.
• Collaborate with the Content & Creative Manager to ensure content is optimized for digital channels and SEO.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers