Digital Marketing Specialist

Nortech Systems • Maple Grove, MN

415d

About The Position

The Digital Marketing Specialist at Nortech Systems will play a crucial role in developing and executing account-based marketing strategies, managing marketing automation software, and generating leads. This position is integral to the marketing team, focusing on creating impactful email campaigns, optimizing social media efforts, and enhancing website content to drive lead generation and customer engagement.

Requirements

• Minimum of 3-5 years of experience in digital marketing or a related field.
• Proficiency in marketing automation software and CRM tools.
• Strong analytical skills to assess marketing data and campaign performance.
• Excellent written and verbal communication skills.
• Experience in developing and executing email marketing campaigns.

Nice To Haves

• Experience in account-based marketing (ABM) strategies.
• Familiarity with SEO best practices and website optimization.
• Knowledge of digital advertising platforms and social media marketing.
• Creative skills for content creation across various formats.

Responsibilities

• Develop and implement account-based marketing (ABM) strategies to target key accounts.
• Design and execute email marketing and digital advertising campaigns to nurture leads and engage customers.
• Manage and optimize marketing automation software to streamline marketing processes.
• Generate and qualify leads through various digital channels and person-to-person outreach.
• Create, update, and optimize website content to improve user experience and SEO performance.
• Develop marketing tools to support brand strategy, including content for videos, posters, flyers, emails, and social media posts.
• Support employer branding campaigns and internal communication, including content for monitors, videos, flyers, and posters.
• Coordinate cross-functionally with various departments to lead the creation and deployment of social content and campaigns.
• Create and deploy an editorial calendar for web, social, email, and related communication.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Conduct market analysis to support internal programs.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: No Education Listed