Digital Marketing Specialist

Buyers Edge Platform-posted 3 months ago
Full-time • Mid Level
Becker, MN
Publishing Industries
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In this role as a Digital Marketing Specialist, you will contribute to our digital campaigns across all online platforms. This role demands a versatile marketer who is adept at orchestrating digital campaigns and enhancing our online presence to achieve marketing goals. You will contribute to advertising campaigns, SEO, social media, email marketing and automation, reporting, and web development.

  • Manage digital marketing strategies across various channels, including SEO, PPC, social media, and display advertising.
  • Create, edit and publish engaging content for various platforms, including Instagram, Facebook, LinkedIn, and YouTube.
  • Oversee the creation and optimization of web content to ensure both search engine visibility and favorable user experience.
  • Develop comprehensive and full end-to-end SEO strategies for all main RTS-hosted websites.
  • Collaborate with cross-functional teams to design, plan, and execute digital marketing campaigns that align with business objectives.
  • Monitor and analyze digital campaign performance using advanced analytics, making strategic adjustments to drive business outcomes.
  • Lead digital innovation initiatives by exploring new digital marketing technologies and practices.
  • Perform quality assurance testing on email campaigns and manage the end-to-end deployment process of email campaigns.
  • Own lead generation/SEO-specific projects and collaborate with others as needed to achieve goals.
  • Provide comprehensive monthly reporting showcasing revenue-related attribution specific to RTS initiatives with all ongoing paid advertising campaigns.
  • Contribute to the ongoing buildout of ActiveCampaign/HubSpot/Account Engagement nurture/engagement program development and automation creation/management.
  • Contribute to relevant web development projects - both from inception and managing existing websites.
  • Create and manage landing pages as part of paid campaigns and business development activities.
  • Create and manage polls and surveys, compile and report comprehensive results.
  • Bachelor's degree in Marketing or a related field.
  • 3+ years of digital marketing experience, with extensive knowledge in managing comprehensive online marketing strategies.
  • 2+ years of email marketing experience.
  • Expertise in SEO, PPC, email marketing, and social media management.
  • Demonstrable experience with digital analytics tools (Google Analytics) and digital marketing software.
  • Excellent communication, organizational, and creative thinking skills.
  • Proficiency with InDesign, Photoshop, Illustrator or other equivalent design tools preferred.
  • Medical, dental, and vision coverages.
  • Ancillary plans, such as flexible spending accounts for both health and dependent care, critical illness, accident, and voluntary life.
  • Company paid life and long-term-disability plans.
  • 401(k) plan with company match.
  • Paid Time Off policy.
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