Aspire Living & Learning -posted 3 months ago
$75,000 - $85,000/Yr
Full-time • Mid Level
MD
1,001-5,000 employees

Aspire Living & Learning is seeking a dynamic Digital Marketing Specialist to lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role is perfect for someone passionate about increasing engagement, growing brand awareness, and contributing to meaningful organizational growth. This role is an essential member of the People & Culture team and will report directly to the Director of Marketing.

  • Craft and implement thoughtful, multi-channel marketing campaigns that connect with diverse audiences and inspire action.
  • Manage and optimize paid advertising campaigns across digital platforms (e.g., Google Ads, Facebook Ads), incorporating audience segmentation to enhance performance.
  • Oversee email marketing efforts, including segmentation and automation, to deliver targeted, personalized messages that maximize engagement.
  • Maintain and update Aspire’s website (with vendor support) to enhance user experience and drive traffic through SEO, paid search, and digital ads.
  • Secure sponsorships and advertising opportunities at key conferences and events.
  • Monitor and manage Aspire’s online presence on platforms like Google Business, Indeed, and Glassdoor.
  • Stay up-to-date with industry trends, competitors, and emerging marketing technologies to identify opportunities for improvement and innovation.
  • 5-8 years of proven experience in digital marketing, campaign management, and paid advertising.
  • Strong writing and editing skills with attention to detail.
  • Proficiency in marketing software and tools (e.g., HubSpot, Facebook Ads Manager, Google Ads and Analytics) is strongly preferred.
  • Creative mindset with the ability to think outside the box.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Effective time management skills and ability to coordinate multiple tasks with interweaving schedules.
  • Strong collaboration skills and the ability to work effectively with cross-functional teams.
  • Comprehensive Health, Dental, & Vision Insurance - Choose from multiple medical plans, with vision coverage included at no extra cost.
  • Flexible Spending Accounts (FSA) and Health Saving Account (HSA) options - Use pre-tax dollars for medical and dependent care expenses.
  • Lifestyle Spending Accounts with JOON - Monthly funds for wellness, fitness, commuting, childcare, pet care, and more.
  • 403(b) Retirement Plan with Employer Match - A 100% match on contributions up to 2% of your salary.
  • Generous Paid Time Off - Paid sick, personal, and vacation days, plus holidays.
  • Professional Growth Opportunities - Access to training, leadership and management courses, mentorship, and career advancement.
  • Employer-Paid Life & Disability Insurance, Employee Assistance Program (EAP), Telehealth Services and more!
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