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The Digital Marketing Specialist is an integral part of our marketing team and is responsible for driving customer engagement and new customer acquisition, as well as supporting the development and execution of our digital marketing strategies. This role involves collaborating with our marketing, product, and sales teams to proactively market to all ideal audiences via the web, email marketing, social, and other digital outreach. This individual will also ensure the current MarTech stack is configured as effectively as possible to create the optimal customer experience while increasing team efficiencies. The Digital Marketing Specialist reports to the senior marketing manager and will collaborate regularly with cross-functional teams.