Digital Marketing Specialist
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About The Position
At Wolverine, we exist to support the people who forge their own path; those who stop at nothing to build the future they want. Born in Michigan, we've been building boots and gear for over 135 years to be every bit as tenacious and capable as the people who wear them. What started as a work boot that promised to give you 1000 miles of wear has evolved into a footwear and apparel brand that delivers on that promise every day, in every product. We provide guaranteed comfort and time-tested design in everything from steel toe work boots to premium leather boots handcrafted in the USA. We do more than just make great products; we strive to provide a collaborative working environment, with creative minds and innovative thought processes, utilizing consumer insights and market research to stand out from the pack. With Project Bootstrap, we champion and support those in skilled trades careers through donations, marketing campaigns and ambassador programs. The Digital Marketing Specialist supports the development and execution of digital marketing efforts for the brand including social media channels, programs, and messages; support and enhance consumer events through digital means; and develop and maintain effective digital brand communication tools.
