Digital Marketing Specialist

Sanford Health • Sioux Falls, SD

396d • $44,720 - $71,760

About The Position

The Digital Marketing Specialist at Sanford Health is responsible for coordinating, executing, and maintaining digital platforms related to business initiatives, particularly focusing on Sanford-owned website properties and associated tools and technology. This role involves collaboration with Consumer Marketing and Digital Marketing Strategists to implement campaign initiatives that drive business success, while also working closely with IT to resolve technical web issues and ensure quality assurance.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
• 6 years of applicable experience may substitute for education.
• 1 - 3 years' experience in Marketing preferred.
• Knowledge of web accessibility standards (WCAG).

Responsibilities

• Coordinate and execute digital marketing campaigns across various platforms.
• Maintain website properties with fresh and dynamic content.
• Manage tools and technology such as Yext, SiteImprove, Conductor, and Google My Business.
• Ensure compliance with WCAG AA standards for web accessibility.
• Assist in onboarding new technology platforms and tools.
• Serve as a liaison between marketing and IT departments.
• Reinforce and build brand awareness and loyalty through website consistency.

Benefits

• Opportunities for advancement
• Flexible schedule

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Hospitals
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees