Digital Marketing Specialist

Indium Corporation•New Hartford, NY

4d•Onsite

About The Position

The Digital Marketing Specialist is responsible for performing specific technical duties that support the larger corporate Marketing Services goals. A Digital Marketing Specialist will perform a small set of specific roles, a large group of wide-ranging general duties, or a combination of both, depending on business needs.

Requirements

Bachelor’s degree in marketing, advertising, media technologies, digital marketing, or related field preferred
1-2 years of digital marketing or related marketing experience required; 3-4 years preferred
Adobe suite and graphic design skills required
Excellent command of the English language is required
Excellent interpersonal and oral/written communication skills
Must be team-oriented and able to work in a fast-paced, dynamic environment
Ability to work independently, problem solve, and make basic decisions regarding routine tasks
Working knowledge of Microsoft Office (Word, Excel, PowerPoint) and Outlook
Provide own source of transportation for any local/day travel, including travel between Indium Corporation facilities

Nice To Haves

Working knowledge of social media platforms, understanding of SEO, SMO, PPC, and/or CRM experience a plus
Working knowledge of Goggle Analytics and Google Adwords a plus
Experience with content management systems and/or marketing automation tools a plus; high degree of comfort learning and using new digital tools and applications necessary

Responsibilities

Develop, implement, and measure the results of digital marketing global communications activities including social media, websites, email campaigns, etc.
Develop, implement, and measure email marketing and lead nurturing campaigns
Develop, implement, and measure SEO/SEM efforts, monitoring performance and making recommendations
Work with Google analytics and social media analytics to identify opportunities for growth
Identify the goal of the customer (often an internal customer, such as a Product Line Manager) regarding deliverables and deadlines and work to meet or exceed that goal
Coordinate with the marketing, design, and writing teams to ideate and define content goals
Identify deadlines, manage workload, and prioritize tasks through coordination and communication with Marketing Communications team
Stay abreast of evolving media technologies and practice to identify and acquire new skills required to leverage developments in technology
Demonstrate team player attitude and approach with internal and external customers across cultures, regions, and countries
Attend training as needed or assigned
Perform other duties or special projects as assigned