Digital Marketing Specialist

The Wonderful Company-posted about 14 hours ago
$80,000 - $90,000/Yr
Full-time • Mid Level
Hybrid • Los Angeles, CA
1,001-5,000 employees
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We are looking for an enthusiastic and detail-oriented Digital Marketing Specialist to support our digital marketing initiatives, primarily focused on paid media ads across Amazon, Walmart, and other e-commerce platforms. The ideal candidate will have hands-on experience in executing and optimizing digital ad campaigns, with a strong analytical mindset to drive growth and maximize ROI. This role requires proficiency in Excel for data analysis and a keen understanding of digital marketing fundamentals. This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

  • Assist in the creation, management, and optimization of paid media campaigns on e-commerce platforms like Amazon, Walmart, Instacart and BJ’s to drive traffic, increase conversions, and meet KPIs.
  • Conduct keyword research, competitive analysis, path to purchase and trend tracking to inform and refine ad strategies.
  • Analyze campaign performance data, create reports, and provide actionable insights to improve ad spending efficiency and maximize ROI.
  • Collaborate with cross-functional teams, including product, design, and content teams, to ensure cohesive and effective campaigns.
  • Monitor industry trends, emerging platforms, and competitor strategies to stay updated on best practices in digital marketing.
  • Maintain and update campaign documentation, reports, and analytics dashboards.
  • Communicate campaign progress, results, and insights to internal stakeholders effectively.
  • 3-5 years of hands-on experience in paid search and display advertising, including specific experience with Amazon Ads or Walmart Connect, preferred.
  • Proficiency in Excel, including creating pivot tables.
  • Familiarity with Helium10, Amazon Advertising Console, Walmart Connect or other ad platforms.
  • Experience with A/B testing and performance optimization.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
  • Have a curiosity for latest trends in eCommerce and thirst for becoming a subject matter expert in digital advertising.
  • Excellent written and verbal communication skills.
  • Bachelor’s degree in related field required.
  • Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • 24/7 online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
  • Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
  • Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
  • Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
  • Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
  • Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
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