Under the direct supervision of the Sr. Director, Marketing, the Digital Marketing Specialist role is to drive qualified B2B leads and enhance brand visibility for Resilient Structures products and services. This position achieves this by strategically executing, managing, and optimizing all digital channels-including SEO, PPC, email marketing, and technical content distribution-to effectively target and engage engineers, procurement professionals, stakeholders and key decision-makers within the utilities segment. Ultimately, this role is critical for fueling the sales pipeline and supporting the overall revenue growth of the company by translating technical expertise into measurable digital marketing results.