Digital Marketing Specialist PC 1604

Miltenyi Biomedicine • San Diego, CA

8h • $31 - $36

About The Position

This position is primarily responsible for executing and optimizing digital
campaigns and analyzing campaign performance data to drive brand visibility,
customer engagement, and qualified lead generation. This position also supports
digital campaign execution and CRM lead entry and management, as well as
tracking digital and other marketing performance analytics to ensure measurable
impact and alignment with business objectives. In addition, this role partners
closely with the Product Marketing, CRM, HQ Digital Marketing, Sales, and
regional Marketing teams to ensure seamless campaign delivery, accurate lead
routing, strong data integrity, and actionable reporting that supports
leadership decision-making.

Requirements

• Bachelor’s degree in a Marketing, Business, Life Sciences, Data Analytics, or related field; A minimum of 1 year of experience in digital marketing, marketing analytics, or a related field (internships included)
• Familiarity with CRM systems, marketing automation platforms, and basic lead management processes.
• Understanding of digital marketing channels (email, web, social, paid media, SEO/SEM).
• Some knowledge of CRM data management and marketing automation best practices.
• Basic understanding of marketing performance metrics and reporting.
• Familiarity with reporting tools such as Power BI, Tableau, IBM Cognos Analytics, or similar.
• Familiarity with Marketing analytics platforms (e.g. Google, Adobe Analytics, etc.).
• Exposure to CRM systems and SAP Marketing Cloud or similar platforms.
• Exposure to executing and analyzing multi-channel digital campaigns.
• Some experience with data visualization or business intelligence tools.
• Basic proficiency in Microsoft Excel and PowerPoint.
• Strong analytical and critical thinking skills.
• Ability to translate data into actionable insights.
• Clear written and verbal communication.
• Ability to manage multiple priorities in a deadline-driven environment.
• High attention to detail and data accuracy.

Nice To Haves

• Some experience with the SAP CRM platform or similar enterprise CRM platforms.
• Familiarity with SQL, Python, or other data tools.

Responsibilities

• Support digital marketing and marketing automation tasks.
• Help build, execute, and optimize multi-channel digital campaigns (email, landing pages, social, paid media).
• Assist with cleaning and managing the digital marketing database.
• Help build and deploy landing pages.
• Support MarCom projects and special marketing initiatives as needed.
• Collect, analyze and report on data collected from CRM, SAP Marketing Cloud, digital platforms, web analytics, advertising channels, and surveys.
• Monitor campaign performance metrics, i.e., including open rates, click-through rates, as needed Help to capture, track, and route marketing-qualified leads to Sales via CRM.
• Help perform marketing data analysis, build dashboards and executive-ready reports to communicate insights.
• Clean, validate, and organize data to ensure reporting accuracy.
• Support marketing lead planning, forecasting, and tracking.
• Maintain CRM data integrity and quality standards.
• Monitor and contribute feedback during marketing-to-sales handoff processes.
• Help analyze lead quality, conversion rates, and marketing pipeline contribution.
• Support annual pricing processes and pricing list development.
• Help align digital marketing and CRM initiatives with prioritized business objectives.
• Contribute insights to leadership to inform strategic planning.

Benefits

• In addition to your salary, the Company offers a comprehensive benefits package, including health, vision, and dental insurance, as well as a 401(k) plan. All benefits are subject to eligibility requirements. Certain positions may also be eligible for additional compensation such as bonuses or commissions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees