Digital Marketing Specialist

College Internship Program Inc•Long Beach, CA

20h•Remote

About The Position

The Digital Marketing Specialist drives CIP’s enrollment growth by executing high-impact digital marketing activities across multiple channels and ensuring strong marketing-to-admissions alignment. This role is responsible for digital advertising, website optimization, data reporting, marketing automation, and CRM-supported lead flow. The Digital Marketing Specialist role is a remote full-time exempt position located near one of our centers, who reports to the National Marketing Manager. This position operates in a highly scheduled environment but may require longer hours and occasional weekend work and minimal travel as job duties demand. The Digital Marketing Specialist position involves a moderate physical demand. The ideal candidate is technically strong, data-driven, and energized by working within a mission-driven organization supporting neurodiverse young adults. The College Internship Program (CIP) is a full-year private young adult transition program for individuals 18-26 with autism, ADHD, and other learning differences offering comprehensive and specialized services. CIP’s programs uniquely address the needs of adolescents and young adults with high-functioning autism, ADHD, and other learning differences by providing a comprehensive curriculum, expert staffing, and a structured weekly schedule. We believe that a learning disability is a learning difference, and our expert staff understand and meet our young adults enrolled in the program where they are at. Our programs focus on the generalization of specialized skills specifically for autism and learning differences. CIP students live with a close-knit community of peers within a supported apartment living setting and fully access the community around them. Each student’s unique needs are met individually as they prepare for success in independent living, college, and employment. CIP is the result of strategies we have developed over 40 years working with hundreds of young people who learn differently and have exceptionalities, helping develop the self-knowledge and skills to live happy and productive lives.

Requirements

2+ years of experience in digital marketing, performance marketing, or demand generation is required.
Hands-on experience with: Google Ads (Search, Display, Retargeting) is required
Meta Ads Manager is required
Google Analytics (GA4) is required
CRM and marketing automation platforms is required.
Experience building and updating landing pages is required.
Understanding of SEO implementation and keyword strategy is required.
Strong analytical ability and comfort interpreting dashboard metrics required.
Ability to manage multiple priorities and meet deadlines is required.
Organized, detail-oriented, proactive communicator is required.
High School Diploma or GED is required.

Nice To Haves

Bachelor’s Degree from an accredited institution in a related field is highly preferred.
Experience in education, behavioral health, autism services, or other mission-driven organizations is highly preferred.
Proficiency with Salesforce Marketing Cloud is highly preferred.
Familiarity with attribution models, UTM tracking, and lead scoring is highly preferred.
Ability to write clear, engaging digital copy (ads, email, landing pages) is highly preferred.

Responsibilities

Execute and optimize Google Ads, Meta/Facebook, and retargeting campaigns for CIP’s national programs.
Conduct keyword research, build ad groups, write ad copy, and run A/B tests.
Monitor campaign performance and recommend adjustments to improve lead quality, cost per lead (CPL), and conversion rates.
Manage digital tracking infrastructure (UTMs, pixels, conversion tracking).
Build and update landing pages using WordPress, Salesforce, and comparable Content Management Systems.
Support SEO implementation, including metadata, indexing, and keyword updates.
Monitor website performance and suggest improvements for CRO (conversion rate optimization).
Maintain the accuracy of website pages, blog content, and resource pages.
Support accurate lead routing, data consistency, and field mapping.
Monitor the flow of leads and identify breakdowns or inefficiencies.
Collaborate with other CIP departments on system improvements.
Pull reports from Salesforce related to inquiries, applications, pipeline movement, and enrollments as needed for marketing performance analysis.
Schedule content across primary platforms (Facebook, Instagram, LinkedIn, YouTube).
Monitor engagement, respond to basic inquiries, and flag opportunities or issues.
Support storytelling content and campaigns created by the Marketing Manager.
Assist in deploying digital content, SEO, blogs, newsletters, and downloadable resources.
Prepare creative briefs for the graphic designer to produce ads, visuals, and collateral.
Help coordinate webinars, events, and digital campaigns, including registration workflows.
Pull and analyze data from sources such as Google Analytics, Google Ads, Meta Ads Manager, and Salesforce.
Create weekly and monthly performance reports focused on: CPL CTR Conversion rates Lead quality and source attribution Center-specific and program-specific funnel performance
Recommend optimizations and identify trends to improve campaign effectiveness
Other Duties as Assigned

Benefits

Vacation Time - 15 days full time only
Paid Holidays - 13 days full time only;Holiday premium pay for part time only
Paid Sick Days and Personal Days accrued
Medical, Dental and Vision Insurance
Voluntary Benefits: Short and Long-term Disability, Additional Life, Child Life and Spousal Life
Dependent Care Flexible Spending Account
Flexible Spending Accounts
401(K) - We offer a Traditional 401(K) and a Roth 401(K) employer match up to 4%
Financial Wellness Advisor Services
Tuition and continued education reimbursement up to $3,000 annually for full time and up to $1,000 for part time
Wellness reimbursement of $200 per year for full time and $100 per year for part time
Employee Assistance Program: child care and parenting, senior care and aging, emotional health, health and wellness, legal and financial, access to discounts
A health advocate to assist with our insurance & healthcare challenges
Ongoing monthly training and professional development opportunities
Supportive and Collaborative Culture