Digital Marketing Specialist

Loma Linda University Health • Loma Linda, CA

4d

About The Position

The Digital Marketing Specialist helps optimize and support digital strategy by collecting, measuring and interpreting data from digital sources. Provides actionable insights to team members to plan, optimize, implement and analyze digital performance, marketing, and UX efforts. Performs market research, system configurations, and documentation. Supports the configuration and ongoing optimization of digital platform measurement tools to ensure data accuracy, consistency, and compliance. Collaborates with internal teams and external vendors to support digital marketing technologies and reporting needs. Performs other duties as needed.

Requirements

• Bachelor's Degree in Business, Marketing, Information Systems, Communications or related field required.
• Minimum two years of experience focused on digital marketing campaigns required.
• Knowledge of digital analytics, reporting and marketing platforms.
• Understanding of web analytics tools, tag management systems, business listing tools, digital advertising data, and Customer Relationship Management (CRM) systems.
• Strong analytical skills and ability to interpret data, identify trends, and provide actionable recommendations to support marketing, UX, and optimization efforts.
• Understanding of current search optimization and emerging search experiences (e.g. AI-assisted and conversational search).
• Familiarity with configuring, validating, and maintaining data tracking implementations; understanding of data quality, consistency, and privacy/compliance considerations in digital analytics.
• Familiarity with supporting or coordinating with third-party marketing and analytics vendors.
• Takes initiative to self-teach new digital marketing technologies and strategies and stay current with evolving tools, trends, and best practices.
• Able to read; write legibly; speak in English with professional quality; use computer, printer, and software programs necessary to the position (e.g., Word, Excel, Outlook, PowerPoint).
• Operate/troubleshoot basic office equipment required for the position; Able to relate and communicate positively, effectively, and professionally with others; work calmly and respond courteously when under pressure; collaborate and accept direction.
• Able to communicate effectively in English in person, in writing, and on the telephone; think critically; manage multiple assignments effectively; organize and prioritize workload; work well under pressure; problem solve; recall information with accuracy; pay close attention to detail; work independently with minimal supervision.
• Able to distinguish colors as necessary; hear sufficiently for general conversation in person and on the telephone, and identify and distinguish various sounds associated with the workplace; see adequately to read computer screens, and written documents necessary to the position.

Responsibilities

• Collecting, measuring and interpreting data from digital sources
• Providing actionable insights to team members to plan, optimize, implement and analyze digital performance, marketing, and UX efforts
• Performing market research, system configurations, and documentation
• Supporting the configuration and ongoing optimization of digital platform measurement tools to ensure data accuracy, consistency, and compliance
• Collaborating with internal teams and external vendors to support digital marketing technologies and reporting needs
• Performing other duties as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees