WAGO Corp.-posted 25 days ago
Full-time • Mid Level
Germantown, WI
1,001-5,000 employees
Computer and Electronic Product Manufacturing

WAGO Corporation is seeking a Digital Marketing Specialist to drive customer acquisition and revenue growth through strategic paid media campaign management and high-performance website optimization. This role combines paid media strategy and CMS execution to maximize ROI across all digital channels. The ideal candidate is analytically minded, platforms-savvy, and comfortable managing complex paid media portfolios while maintaining technical proficiency in website builds and tag management. WAGO offers a competitive salary and a comprehensive benefits package including medical, dental, vision, company-paid insurance plans-life, AD&D, short-term disability and long-term disability, and a retirement 401k plan.

  • Execute across Google Ads, Meta (Facebook/Instagram), LinkedIn, and StackAdapt based on performance, seasonality, and business priorities
  • Develop and execute integrated campaigns that leverage the strengths of each platform while maintaining consistent brand messaging
  • Audience strategy - develop targeting strategies for each platform, including custom audiences, lookalike audiences, and interest-based targeting
  • Landing page coordination -work with CMS to ensure paid media landing pages are optimized, tracked, and ready for campaign launch
  • Experimentation design and execute A/B tests across ad creative, audiences, landing pages, and messaging to continuously improve performance
  • Stay current on platform updates, new ad formats, algorithm changes, and best practices for Google Ads, Meta, LinkedIn, and StackAdapt
  • Understand how AI-powered features (Google Performance Max, Meta Advantage+, etc.) work and when to leverage them for scalability
  • Manage platform account health (settings, audiences, audiences, conversion tracking, pixel implementation)
  • Campaign landing page builds - design, build, and launch custom landing pages for paid media campaigns, product launches, and lead generation initiatives
  • Form integration & tracking - implement complex web forms with multi-step flows, conditional logic, data validation, and backend integrations
  • Google Tag Manager (GTM) implementation - set up tags, triggers, variables, and events for proper conversion tracking, form submissions, and user behavior measurement; troubleshoot tracking issues and validate data flow
  • Conversion optimization - ensure landing pages are optimized for mobile, fast-loading, and designed to convert site visitors into leads/customers
  • A/B testing on pages - partner with Data Analyst to design and implement page experiments (layouts, copy, CTAs, form fields) to improve conversion rates
  • Ongoing website update - maintain and update WAGO's US and Canada websites using SAP Hybris, SAP BackOffice, and/or Contentful CMS
  • Mobile optimization- ensure all website pages and landing pages are fully optimized for mobile devices; test across devices and browsers
  • Content quality & accuracy - ensure all website content is accurate, current, aligns with brand guidelines, and supports SEO best practices
  • UTM parameter strategy- develop consistent UTM naming conventions for all campaigns; ensure all links are properly tagged for attribution
  • SharePoint maintenance - maintain and support organization's internal SharePoint site for team collaboration and internal communications
  • Platform expertise maintenance - stay ahead of updates and changes on Google Ads, Meta, LinkedIn, and StackAdapt; pursue platform certifications (Google Ads, Meta Blueprint)
  • AI & automation adoption - learn and experiment with AI-powered tools and features (Performance Max, Advantage+, predictive bidding); evaluate when and how to leverage AI for scalability and efficiency
  • Emerging channels & tactics - monitor new platforms, ad formats, and digital marketing trends; identify opportunities to pilot new channels
  • Continuous skill development - complete online courses, attend webinars, and stay informed of digital marketing best practices
  • Data Analyst partnership - work as a team with Data Analyst to proactively identify analytics needs, set up tracking, troubleshoot data issues, and extract insights from campaign performance
  • Digital Marketing Manager alignment - partner on campaign strategy, provide performance updates, and recommend tactical and strategic optimizations
  • Bachelor's degree in Marketing, Digital Marketing, Business, related field or equivalent work experience
  • 3-5 years of proven experience managing paid media campaigns across multiple platforms on a scale
  • Demonstrated success building and optimizing landing pages with complex form integrations and tracking requirements
  • Experience with enterprise CMS systems or willingness to quickly master new platforms
  • Expert proficiency in Google Ads (Search, Display, Remarketing, YouTube) - certification required
  • Expert proficiency in Meta Business Manager LinkedIn Campaign Manager and StackAdapt (or similar programmatic/DSP platforms)
  • Understanding campaign types: awareness, lead generation, conversion, remarketing
  • Working knowledge of and ability to code and troubleshoot HTML and CSS
  • Hands-on experience with Google Tag Manager (GTM): creating tags, triggers, variables, and troubleshooting implementation
  • Proficiency in enterprise CMS environments (SAP Hybris/BackOffice, Contentful, or similar)
  • Experience building web forms with multi-step flows, data validation, and integration requirements
  • Comfortable with Google Analytics 4 (GA4) implementation and data structure
  • Familiarity with AI-powered insights and automation tools (Google Performance Max, Meta Advantage+, etc.)
  • SharePoint experience
  • A/B testing and experimentation methodology
  • medical
  • dental
  • vision
  • company-paid insurance plans-life
  • AD&D
  • short-term disability
  • long-term disability
  • retirement 401k plan
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