Country Financial-posted about 1 month ago
$62,000 - $85,250/Yr
Full-time • Mid Level
Bloomington, IL
5,001-10,000 employees
Insurance Carriers and Related Activities

We're excited you're interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients. About the role We are seeking a skilled Digital Marketing Specialist to join our team. If you get excited about turning data into actionable insights, developing and executing new digital campaigns, and optimizing online digital journeys, this may be the job for you. The role offers an opportunity to contribute to COUNTRY's digital strategy and acquisition goals. If you are looking to take ownership in the execution of your own projects, supporting the maturity of the digital marketing program and developing your professional skills, then join our team and let your skills shine.

  • Develops and optimizes the client journey from advertising to sales to increase brand awareness, engagement and conversion.
  • Develops segmentation model catered to COUNTRY's desired client profile to enable effective marketing across all digital channels.
  • Serves as digital marketing strategist on marketing campaigns, ensuring alignment of digital marketing strategy with other marketing programs/campaigns; ensures content created for program is relevant for the digital channel and desired business outcomes.
  • Defines and explores digital platforms (websites, mobile/social applications, etc. ) the organization should utilize to grow customer relationships; shares best practices and insights to advance COUNTRY's digital platform.
  • Responsible for meeting annual policy sales goals through digital marketing and prospect nurturing programs.
  • Manages pay-per-click (PPC) advertising campaigns on various ad platforms and analyzes digital media usage to identify opportunities to optimize digital media investments and marketing effectiveness; Provides performance reporting and translates data sets into actionable results that align with the growth objectives.
  • Manages relationships with vendors related to online marketing.
  • Experience with Google Marketing Platform
  • Experience with the implementation of full funnel digital marketing efforts
  • Knowledge of web publishing, SEO tools
  • Superb verbal and written communication skills and project management
  • Typically requires 4+ years of relevant experience or a combination of related experience, education and training
  • insurance benefits (medical, dental, vision, disability, and life)
  • 401(k) with company match
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