Digital Marketing Specialist
About The Position
Our Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel.
Requirements
- 3–5 years of experience in digital marketing, marketing operations, or campaign management
- Strong hands-on experience with HubSpot (certification preferred)
- Experience working with Google Advertising and conversion tracking
- Solid understanding of buyer journeys, funnel strategy, and conversion optimization
- Proven ability to manage multiple stakeholders, projects, and timelines
- Excellent communication, collaboration, and organizational skills
- Detail-oriented mindset with a strong focus on quality and accuracy
Responsibilities
- Campaign Planning & Orchestration Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective
- Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths
- Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality
- Marketing Operations & Automation Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates
- Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment
- Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization
- Reporting, Insights & Optimization Build and maintain dashboards to track campaign, funnel, and lead performance
- Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution
- Review attribution and source tracking to ensure accurate reporting across channels
- Selective Hands-On Execution Execute strategic email campaigns within HubSpot
- Build and optimize landing pages for key initiatives
- Collaborate with the Web & SEO Platform Owner on website updates, conversion tools, and campaign integrations
- QA & Continuous Improvement Conduct campaign quality assurance across all channels prior to launch
- Validate tracking, attribution, and data integrity
- Identify optimization opportunities based on performance insights
- Working with External Partners Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required
- Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards
- Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
