Digital Marketing Specialist

World Car Auto Group • San Antonio, TX

295d

About The Position

This position is a cross-brand role that will create, develop and implement our own in-house digital advertising and paid search initiatives designed to drive prospect acquisitions for clients. The PPC Specialist will be responsible for developing, implementing, tracking, and optimizing our marketing strategies across all digital channels. We are seeking someone with a strong grasp of paid search and social advertising, with the ability to create results driven paid campaigns.

Requirements

• 2+ years experience in Google Ads and Google Analytics, and the latest GA4
• 1+ year using Google Tag Manager (JavaScript a big plus here but not required)
• Experience with Facebook Ads and Microsoft Ads preferred but not required
• Strong analytical skills
• Very comfortable with using Excel, LibreOffice, OnlyOffice or Google Sheets
• Experience using a WYSIWYG in a CMS to make landing pages (Dealer-E-Process)
• Experience with HTML & CSS a big plus
• Ability to communicate conversions / metrics into simple and digestible reports

Nice To Haves

• Should feel very comfortable in Google Ads, Google Analytics, & Tag Manager
• Able to create, track and report monthly Facebook Ads
• Able to create, track and report monthly Bing Ads
• Strong analytical skills
• Very comfortable with using Excel, LibreOffice, OnlyOffice or Google Sheets
• Able to use WYSIWYG in a CMS to make landing pages (DEP)
• Able to use HTML & CSS a big plus
• Must be able to communicate conversions / metrics into simple and digestible reports

Responsibilities

• Implement, track and report on the digital advertising and paid search initiatives for Google Ads.
• Implement, track and report on the digital advertising and paid search initiatives for Facebook Ads.
• Use Google Tag Manager effectively.

Benefits

• Medical
• Vision
• Dental
• Life Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Motor Vehicle and Parts Dealers
• Number of Employees: 501-1,000 employees