Digital Marketing Specialist

ASUS Computer International • Fremont, CA

185d • $75,000 - $95,000

About The Position

The Digital Marketing Specialist plays a key role in growing the ASUS brand across Consumer PC, Commercial PC and Gaming PC categories in the US. This individual will manage and optimize digital campaigns, official website content, and eCommerce advertising efforts, working cross-functionally to execute strategy, analyze results, and support brand visibility and traffic growth.

Requirements

• Bachelor's Degree (B.S. or B.A) in a related field
• 2–5 years of experience in marketing, preferably within the PC/gaming or digital media agency space
• 2–5 years of media planning or digital marketing experience
• Demonstrated experience supporting field teams with campaigns and events
• Familiarity with digital marketing tools and the tech industry

Nice To Haves

• Experience in consumer electronics or PC industry is a plus
• Ability to work independently while also being an effective team player
• Fluency in Mandarin is a plus

Responsibilities

• Plan, set up, and optimize digital campaigns across multiple platforms (Google, Facebook/Instagram, Twitter, TikTok, LinkedIn, etc.)
• Lead SEO initiatives (on-page and off-page optimizations)
• Execute digital marketing strategies for special projects, including product launches and traffic-driving initiatives on the ASUS website/Eshop
• Analyze campaign performance and deliver data-driven recommendations
• Manage advertising on Amazon Sponsored Ads, Amazon DSP, Walmart Connect, Criteo RMP, etc.
• Work closely with product marketing and channel teams to optimize content for the U.S. market
• Liaise with internal teams and partners to ensure compliance with partner funding requirements
• Process vendor invoices with the accounting team
• Stay updated on trends in digital marketing, ecommerce, and advertising
• Deploy personalized messaging across customer lifecycle channels
• Analyze trends in consumer behavior, competition, and product categories
• Maintain good attendance and punctuality

Benefits

• Bonuses
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• AD&D insurance
• Paid Time Off
• Employee Assistance Program (EAP)
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree