Digital Marketing Specialist

Digital First Media • Anaheim, CA

300d • $24 - $28

About The Position

Southern California News Group is looking for a Digital Marketing Specialist to join our team! Working closely with marketing, editorial, and circulation, the specialist will create compelling consumer-facing print, digital and social marketing creative to drive demand for SCNG's products and services, emphasizing the value SCNG's local publications provide to its readership.

Requirements

• Bachelor's degree in marketing, communications, journalism or similar
• Minimum of 2 years' experience working in or around newsrooms, media, corporate communications or advertising
• Advanced knowledge of social media platforms including X, LinkedIn, Instagram, Facebook
• Proficient in Adobe creative suite
• Knowledge of Google applications and social media tracking tools a plus
• Strong writing skills across multi-media
• Impeccable attention to detail
• Collaborative, hard-working team player

Responsibilities

• Promote newsroom 'news of the day' coverage, franchise reporting, reporters and awards
• Identify and test new, effective ways to promote SCNG brands and products using digital and social media
• Maintain, enhance and grow SCNG's corporate social channels including Facebook, X, LinkedIn and Instagram
• Create original social posts to tout awards, acknowledge franchise stories and key news coverage
• Forward circulation, editorial and advertising requests to appropriate staff as needed
• Promote SCNG's partnerships and event sponsorships as directed by marketing managers
• Promote Reader Rewards contests and subscriber engagement activities via social media
• Read SCNG publications online frequently to identify engagement opportunities
• Write, edit, produce and deploy various internal and external communications
• Run leadership All Hands Zoom calls and other events and training sessions as needed

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401k
• Paid time off
• Select paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree