Digital Marketing Specialist

Kinexus Group • Benton Harbor, MI

188d

About The Position

The Digital Marketing Specialist will spearhead engagement with Kinexus Group audiences and lead the digital marketing efforts on social media and e-marketing. This individual will be given the tools and support needed to carry out and execute all the functions for the position to the best of their ability for all organizations. The role includes designing and implementing social media strategies, generating and sharing engaging content, establishing e-newsletter communications, and monitoring SEO and web traffic metrics.

Requirements

• Bachelor’s degree or equivalent combination of training and or experience in marketing, communications, nonprofit or other related field.
• Minimum of 3 years professional experience in marketing, communications, relationship development or other relevant experience.
• Strong written and verbal communication skills.
• High attention to detail, ensuring legal requirements are met on all external communications.
• Strong relationship development skills.
• Ability to adapt, prioritize, and execute projects at a fast pace.
• Ability to express organizational values and culture in a creative and authentic way.
• Ability to handle a wide range of projects simultaneously with a variety of different teams.

Nice To Haves

• Videography and Photography skills.
• Experience with Canva and Sprout Social or similar social media management programs.

Responsibilities

• Design and implement social media strategies to align with business goals for Kinexus Group and the subsidiary organizations.
• Generate, edit, publish and share engaging and authentic content daily (e.g. original text, photos, videos and news).
• Establish a regular cadence for e-newsletter communications based on each audience.
• Share blogs, corporate communications, events, and media through social media and e-newsletters on behalf of Kinexus Group and the family of organizations.
• Attend organizational events to take photos and videos, and post live footage of the events on various social media outlets.
• Set specific objectives and report on ROI.
• Perform research on current benchmark trends and audience preferences.
• Monitor SEO and web traffic metrics, continuously refining effectiveness of digital communications activities.
• Suggest and implement new features to develop brand awareness in concert with the rest of the marketing team.
• Stay up to date with current technologies and trends in social media, email communications, design tools and applications.
• Support planning and execution of special events.
• Other duties as assigned.

Benefits

• Competitive Salary & Benefits
• Opportunities for Development, Growth and Giving Back
• Exceptional benefits
• A robust onboarding experience to integrate you into our team.
• Job training and development to ensure you are established and growing in your role.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees