Digital Marketing Specialist
Abraham Baldwin Agricultural College•Kennesaw, GA
286d•$47,000 - $57,300
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About The Position
Responsible for researching, developing, executing, and evaluating targeted digital and traditional marketing campaigns for assigned clients, colleges, or business units. Conducts market research, brand assessments, competitive analysis, and customer insights. Designs ad creatives and messaging to drive audience engagement. Acts as the primary liaison for marketing and advertising services in designated areas. Prepares executive reports to ensure the accuracy of marketing strategies and messaging. Provides strategic marketing insights, data analysis, and reporting to track progress toward campaign, college, and university enrollment goals.
