Retail Digital Marketing Specialist

Hy-Vee, Inc.•Omaha, NE

About The Position

Responsible for developing and executing the digital marketing strategy for a Hy-Vee store or market, utilizing various tactics including social media, digital media advertising and email marketing.

Requirements

Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
Must have the ability to perform logical or scientific thinking to solve problems; several abstract and concrete variables.
Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner.
Good verbal and written communication skills.
Ability to identify problems, develop and execute solutions.
Must be able to report, write, or edit articles for publication; interview, counsel or advise people; and evaluate technical data.
Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.
Visual requirements include: ability to see detail at near range with or without correction.
Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
Sedentary work involves sitting most of the time.
Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

Nice To Haves

Bachelor’s degree in Internet Marketing, or related area, or equivalent work experience preferred.
Proficiency with internet marketing, search engine marketing, SEO, pay-per-click advertising, budget management and web analytics.
Five years of similar or related work experience.

Responsibilities

Creates and executes various digital promotions and marketing campaigns.
Maintains a detailed digital content calendar.
Develops original content for day-to-day social media posts.
Maintains store presence across social media platforms and Hy-Vee.com.
Performs consumer research into the digital media space.
Delivers analytics and results to Store Directors on a consistent basis.
Educates and trains other team members on digital media best practices, as needed.
Collaborates with marketing leaders at corporate office on company-wide digital initiatives.
Adheres to company policies and individual store guidelines.
Reports to work when scheduled and on time.
Performs other job-related duties and special projects as required.