Digital Marketing Specialist - Paid Marketing (E-Commerce Focus)

FitFactory • Henderson, NV

391d

About The Position

The Digital Marketing Specialist will lead the development and execution of a paid marketing strategy focused on driving e-commerce sales. This role involves managing and optimizing paid advertising campaigns across various platforms, utilizing data-driven insights to maximize return on investment (ROI) and support revenue growth. The ideal candidate will have a strong background in paid media, analytics, and e-commerce, thriving in a fast-paced, performance-driven environment.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
• Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
• Strong analytical skills with experience using Google Analytics and other data tools.
• Demonstrated success in meeting or exceeding e-commerce sales and ROAS targets through paid advertising.
• Knowledge of customer acquisition funnels and e-commerce best practices.
• Excellent organizational skills and ability to manage multiple campaigns simultaneously.
• Experience with e-commerce platforms like Shopify.

Nice To Haves

• Familiarity with advanced audience segmentation techniques and remarketing strategies.
• Knowledge of affiliate marketing and influencer partnerships.
• Basic understanding of SEO and organic marketing as complementary strategies.

Responsibilities

• Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok, and Pinterest to drive online sales.
• Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates.
• Allocate and manage paid media budgets to achieve defined sales and ROI targets, monitoring daily spend and campaign performance.
• Continuously test ad creative, copy, and landing pages to enhance campaign performance using A/B testing and multivariate experiments.
• Analyze campaign performance metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics and Looker Studio.
• Provide actionable insights and regular performance reports to stakeholders, showcasing campaign effectiveness and opportunities for growth.
• Partner with creative, product, and content teams to create compelling ad creatives and landing pages optimized for conversions.
• Stay updated on industry trends, competitor strategies, and platform updates to identify new growth opportunities.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health insurance and retirement plans.
• Professional development opportunities and access to industry-leading tools.
• Wellness perks, including gym memberships and discounts on products and services.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: Bachelor's degree