Digital Marketing Specialist III

Lennox International•Stone Mountain, GA

18d•$81,000 - $106,050•Onsite

About The Position

As a Digita l Marketing Specialist, you'll develop and implement marketing communication programs and digital strategies that effectively describe and promote the organization, its products and its services. This role places a strong emphasis on digital marketing, including website management, SEO, social media, mobile applications and user experience (UI/UX). This role also supports end-to-end customer journeys, from awareness through conversion, with a focus on lead generation, sales funnel performance and marketing automation. Plan and optimize digital experiences across the full customer journey, ensuring consistent messaging from first touch through lead capture and conversion. Develop and manage lead generation initiatives, including landing pages, gated content, email nurture programs and conversion paths aligned to the sales funnel. Partner with sales and marketing teams to support funnel performance through targeted campaigns, audience segmentation and lifecycle marketing. Build, execute and optimize email marketing and automation programs using Salesforce Marketing Cloud, including journeys, templates and audience management. Develop and manage SEO strategies to improve search engine rankings and drive organic traffic. Customize digital advertising campaigns for local markets and analyze campaign metrics to optimize performance. Manage organic and paid social media strategies to drive engagement, traffic and qualified leads across key platforms. Track and analyze digital performance across channels, including customer behavior, funnel drop-off and campaign ROI, using analytics and CRM data.

Requirements

Bachelor’s degree in marketing, c ommunications, d igital m edia (is preferred) or an equivalent combination of education and experience is preferred or an equivalent combination of education and experience.
At least 5 years of related experience in marketing communications, with a strong focus on digital marketing.
Demonstrates expertise in website management, SEO optimization, social media marketing and user experience (UI/UX) principles.
Proficiency in digital design tools such as Illustrator, InDesign, Photoshop and tools for website and mobile app development.
Experience with digital analytics tools (e.g., Google Analytics) to monitor and improve campaign performance.
Experience using Salesforce Marketing Cloud for email campaigns, automation and audience segmentation is strongly preferred.
Strong written and verbal communication skills, with the ability to create engaging, impactful and user-centered content.
Excellent project coordination skills, with the ability to collaborate effectively across internal teams and external partners.
Hands-on experience mapping and optimizing customer journeys across digital channels.
Strong understanding of lead generation strategy, sales funnels and conversion optimization.
Working knowledge of CRM-driven marketing and collaboration with sales teams to support pipeline growth.
Demonstrated experience managing and growing social media presence with a focus on performance, not just posting.

Responsibilities

Plan and optimize digital experiences across the full customer journey, ensuring consistent messaging from first touch through lead capture and conversion.
Develop and manage lead generation initiatives, including landing pages, gated content, email nurture programs and conversion paths aligned to the sales funnel.
Partner with sales and marketing teams to support funnel performance through targeted campaigns, audience segmentation and lifecycle marketing.
Build, execute and optimize email marketing and automation programs using Salesforce Marketing Cloud, including journeys, templates and audience management.
Develop and manage SEO strategies to improve search engine rankings and drive organic traffic.
Customize digital advertising campaigns for local markets and analyze campaign metrics to optimize performance.
Manage organic and paid social media strategies to drive engagement, traffic and qualified leads across key platforms.
Track and analyze digital performance across channels, including customer behavior, funnel drop-off and campaign ROI, using analytics and CRM data.