Digital Marketing Specialist I

Alliant Insurance Services • North Charleston, SC

23h • Onsite

About The Position

Alliant Insurance is hiring a Digital Marketing Specialist I for our Senior Savings Network office in North Charleston, SC! Senior Savings Network is a Medicare-Insurance agency that provides a consultative approach with supplemental policies, Part D coverage, Medicare education, and more! Company website: https://seniorsavingsnetwork.org/ YouTube channel: https://www.youtube.com/@SeniorSavingsNetwork POSITION HIGHLIGHTS In office: 3955 Faber Pl Dr, North Charleston, SC 29405 Monday - Friday, 9:00 AM - 5:00 PM schedule with occasional weekend events. SUMMARY Responsible for developing and evaluating the performance of marketing communications campaigns across multiple digital marketing channels, including web, search, display, video, social media, and email.

Requirements

• Bachelor's Degree in Marketing, Advertising, Journalism, Graphic Design or related field or equivalent work experience.
• Two (2) or more years of professional marketing/digital experience, such as developing and executing multi-channel digital marketing strategies.
• Experience using Adobe Creative Suite and other digital design software, email marketing software and social media management software.
• Experience using digital marketing tools such as Google Analytics, Google Webmaster Tools, Google Pay-Per-Click, Marketo, SilverPop, Hubspot, other marketing automation and/or CRM tools as well as writing code such as HTML, HTML5 and CSS.
• Skill in developing effective communication materials.
• Skill in the use of time management and organization skills.
• Skill in maintaining effective working relationships with other management members, employees and the general public.
• Skill in project management.
• Proficient computer skills (Microsoft/Office Suite software preferred – Word, Excel, Outlook, PowerPoint, Adobe Creative Suite, HTML, Content Management Software).
• Ability to maintain a high level of organization and attention to detail while remaining flexible and responsive when faced with multiple urgent requests.
• Ability to actively contribute to team effort.
• Ability to maintain a flexible work schedule to include evening and weekend hours as needed.

Nice To Haves

• Bilingual (Spanish and English) preferred

Responsibilities

• Web Content: Develop and support the website content strategy through the development and management of original content for use in websites, blogs, videos, newsletters, graphics and other digital media. Monitor and report on results.
• Social Media: Develop and support the social media content strategy through the development and management of social media communities (LinkedIn, Facebook, Twitter, Pinterest). Create and post content across social media channels. Monitor and report on results.
• Email Marketing: Develop and support the email content strategy through the development and management of email marketing campaigns and databases. Monitor and report on results.
• Video Marketing: Support the video content strategy through development and management of video marketing campaigns. Manage studio resources and coordinate webinars. Monitor and report on results.
• Other Digital Marketing Duties: Research and advise on best practices.
• Develop and display a deep working knowledge of one of the digital channels, Collaborate with internal teams and analyze analytics from websites to determine success or failure and make recommendations to optimize user experience. Understand performance/direct response marketing, test design, and integrated concepts.
• Special Projects: Work collaboratively with fellow staff to advance the values and mission of Senior Market Sales by serving on relevant internal and external committees; Assists with special projects/assignments as requested by members of management.
• Perform other duties as assigned by management.
• These tasks do not meet the Americans With Disabilities Act definition of essential job functions and are usually less than 5% of time spent. However, these tasks still constitute important performance aspects of the job.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees