Digital Marketing Principal Digital LTL

FedExHarrison, AR
290d$8,007 - $14,413Remote

About The Position

Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company's product and service portfolio. Essential Functions Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management. Works in a leadership capacity with technology experts on digital product/technology development. Leads and contributes to development of product specifications, requirements and implementation. May participate in test planning measurement and other analytical functions. Provides support through demo instruction, tool development and functional demonstrations. Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement. Perform other duties as assigned.

Requirements

  • Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
  • Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
  • Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
  • Technical acumen.
  • Strong collaboration, communications and analytical skills.

Nice To Haves

  • Experience with digital user experience, creating new digital capabilities; leading tech projects, new platform evaluations and integrations.
  • Experience creating differentiation through new digital platforms to drive growth and customer experience improvements across various customer segments throughout a shipment journey.
  • Understanding of LTL customer needs and connecting to digital marketing.
  • Strong communication skills, ability to collaborate effectively across technical and non-technical teams.

Responsibilities

  • Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
  • Works in a leadership capacity with technology experts on digital product/technology development.
  • Leads and contributes to development of product specifications, requirements and implementation.
  • May participate in test planning measurement and other analytical functions.
  • Provides support through demo instruction, tool development and functional demonstrations.
  • Maintains expertise on products and technologies through training and research.
  • Drives and/or implements best practices and fosters continuous improvement.
  • Performs other duties as assigned.

Benefits

  • Health insurance
  • Vision insurance
  • Dental insurance
  • Retirement
  • Tuition reimbursement
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