Digital Marketing Platforms, Associate

Morgan Stanley • New York, NY

4d

About The Position

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence, and strong team ethics. Morgan Stanley can provide a superior foundation for building a professional career. It is a place for people to learn, achieve, and grow. Responsibilities The Wealth Management Digital Marketing team is seeking a strategic, collaborative, and execution-focused Associate to oversee and optimize key marketing platforms used by our Financial Advisors. Morgan Stanley Financial Advisors deliver personalized advice to clients, and our team empowers them with best-in-class digital tools. This role supports the assessment, enablement, and maintenance of platforms including advisor websites, social media, advertising, and more. Reporting to the Executive Director of Advisor Digital Strategy, the Associate will play a critical role in enhancing advisor engagement and platform effectiveness. Role Overview This proactive, detail-oriented Associate will support the execution and optimization of key marketing platforms used by our Financial Advisors (FAs). The primary focus will be on FA websites, with additional responsibilities across social media, advertising, and other marketing technology platforms. This role will assist in day-to-day operations, platform enhancements, and cross-functional coordination to drive advisor engagement and platform effectiveness.

Requirements

• 2-4 years of experience in marketing, digital platforms, product support, or program coordination.
• Demonstrated ability to support complex programs involving multiple stakeholders and vendors.
• Solid understanding of websites, social media, digital content, and advisor/client communications.
• Strong communication, organizational, and critical thinking skills, with excellent attention to detail.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Collaborative, self-motivated, results-oriented, and creative.
• Bachelor's degree in marketing, product management, or a related field required; advanced degree or relevant certifications are a plus.

Nice To Haves

• Experience supporting digital marketing tools or platforms (e.g., Yext, Seismic) is a plus.
• Experience in financial services or advisor marketing is strongly preferred.

Responsibilities

• Assist in managing FA website platforms, including updates, troubleshooting, and user support.
• Support social media enablement through proactive platform troubleshooting, testing and continuous enhancement efforts.
• Aid in the execution of advertising campaigns via our self-service platform, including setup, testing, and advisor support.
• Help coordinate testing and implementation of platform enhancements, ensuring usability, quality assurance, and minimal disruption.
• Provide reporting metrics across platforms to help identify areas for improvement and inform strategic prioritization.
• Collaborate with internal teams—technology, marketing, legal, risk, compliance, analytics—to ensure platform alignment and effectiveness.
• Help identify opportunities to evolve platforms in line with FA needs and firm priorities.
• Work with Field Marketing to support engagement and adoption efforts - user experience improvement, enablement materials, and communications - that promote awareness and usage of these platforms.
• Support platform governance activities, including review of workflows and compliance oversight.
• Coordinate with vendors and internal tech partners to support platform roadmaps and cross-functional initiatives.
• Stay informed on advisor trends, digital marketing tools, and self-service technologies to suggest enhancements and new features.

Benefits

• Morgan Stanley offers a full spectrum of benefits, including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually), 10 Paid Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our employees.
• Please visit mybenefits.morganstanley.com to learn more about our benefit offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees