Digital Marketing Platform Technologist
About The Position
As the Digital Marketing Platform Technologist, you will work at the intersection of marketing strategy and technology supporting the performance, evolution, and ongoing improvement of the digital platforms that enable our marketing efforts. In this role you will help drive platform optimization and stability, lead integrations, and use data and insights to improve the experience for users and customers. You will partner with cross-functional stakeholders to translate business needs into scalable platform solutions, support platform adoption, and ensure strong governance and compliance. You will also contribute to AI-enabled enhancements that increase automation and efficiency. In addition, you will support team effectiveness by mentoring junior colleagues, strengthening support and enablement resources, and contributing to research, testing, and continuous improvement initiatives.
Requirements
- 3-5+ years of experience in technology and marketing platforms that are directly aligned to the specific responsibilities for this role.
- Bachelor's degree or equivalent work experience.
- Effective verbal and written communication skills.
- Analytical skills and close attention to detail are necessary.
- Ability to adapt quickly in a changing work environment.
- Proficiency with Microsoft Office Suite, especially with Excel functions and visualization tools.
Nice To Haves
- Experience in project management, including planning, execution, and cross-functional coordination
- Proficiency in data analysis to support decision-making and platform optimization
- Demonstrated vendor management experience
Responsibilities
- Oversees platform operations by monitoring performance, identifying issues, and implementing solutions
- Collaborates with cross-functional teams to align platform strategies with business objectives
- Mentors junior team members by providing guidance, training, and performance feedback
- Manages AI initiatives and optimization to enhance platform capabilities and drive automation
- Conducts comprehensive platform analysis to assess functionality, performance, and user experience
- Manages platform support by developing troubleshooting guides, training materials, and escalation procedures
- Leads integration projects by coordinating with stakeholders, managing timelines, and ensuring quality deliverables
- Develops vendor relationships by negotiating contracts, managing performance, and evaluating service delivery
- Implements internal control functions by establishing procedures, conducting audits, and ensuring compliance
- Drives innovation initiatives by researching emerging technologies, testing new solutions, and proposing improvements
- Facilitates platform advocacy by presenting to stakeholders, building consensus, and securing buy-in
- Evaluates platform opportunities by analyzing market trends, assessing organizational needs, and recommending solutions
Benefits
- Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
- Leadership development and virtual training opportunities
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
