About The Position
Adobe CDP Engineer: Key Responsibilities: 1. Adobe CDP Implementation: o Design and implement Adobe Experience Platform (AEP) solutions, including Real-Time CDP. o Configure and manage data ingestion, identity resolution, and audience segmentation within Adobe CDP. o Set up and maintain XDM (Experience Data Model) schemas to standardize and unify customer data. 2. XDM Data Model Implementation: o Define and implement XDM schemas to structure customer data for ingestion and processing in Adobe Experience Platform. o Map data sources to XDM fields and ensure alignment with Adobe’s data governance standards. o Collaborate with stakeholders to extend and customize XDM schemas for specific business use cases. 3. Data Integration: o Build and manage data pipelines to ingest data from multiple sources (e.g., CRM, web, mobile, third-party platforms). o Ensure seamless integration of Adobe CDP with other tools in the Adobe Experience Cloud (e.g., Adobe Analytics, Adobe Target, Adobe Campaign). 4. Customer Data Management: o Implement identity resolution strategies to unify customer profiles across channels. o Ensure data quality, governance, and compliance with privacy regulations (e.g., GDPR, CCPA). 5. Audience Segmentation and Activation: o Create and manage audience segments for personalized marketing campaigns. o Activate customer data across marketing channels (e.g., email, web, mobile, social). 6. Collaboration: o Work closely with marketing, analytics, and IT teams to understand business requirements and deliver solutions. o Collaborate with stakeholders to define use cases and ensure alignment with business goals. 7. Monitoring and Optimization: o Monitor the performance of data pipelines and customer profiles. o Troubleshoot issues and optimize workflows for scalability and efficiency. 8. Documentation and Training:
Responsibilities
- Adobe CDP Implementation: Design and implement Adobe Experience Platform (AEP) solutions, including Real-Time CDP.
- Configure and manage data ingestion, identity resolution, and audience segmentation within Adobe CDP.
- Set up and maintain XDM (Experience Data Model) schemas to standardize and unify customer data.
- XDM Data Model Implementation: Define and implement XDM schemas to structure customer data for ingestion and processing in Adobe Experience Platform.
- Map data sources to XDM fields and ensure alignment with Adobe’s data governance standards.
- Collaborate with stakeholders to extend and customize XDM schemas for specific business use cases.
- Data Integration: Build and manage data pipelines to ingest data from multiple sources (e.g., CRM, web, mobile, third-party platforms).
- Ensure seamless integration of Adobe CDP with other tools in the Adobe Experience Cloud (e.g., Adobe Analytics, Adobe Target, Adobe Campaign).
- Customer Data Management: Implement identity resolution strategies to unify customer profiles across channels.
- Ensure data quality, governance, and compliance with privacy regulations (e.g., GDPR, CCPA).
- Audience Segmentation and Activation: Create and manage audience segments for personalized marketing campaigns.
- Activate customer data across marketing channels (e.g., email, web, mobile, social).
- Collaboration: Work closely with marketing, analytics, and IT teams to understand business requirements and deliver solutions.
- Collaborate with stakeholders to define use cases and ensure alignment with business goals.
- Monitoring and Optimization: Monitor the performance of data pipelines and customer profiles.
- Troubleshoot issues and optimize workflows for scalability and efficiency.
- Documentation and Training
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
