Digital Marketing Planner, Zappos

Amazon • New York, NY

9d

About The Position

Zappos Digital Marketing is looking for a Digital Marketing Planner to drive
strategic marketing performance through data-informed decisions. This role will
own the development and maintenance of forecasting models, performance tracking
systems, and analytical frameworks that inform marketing investment decisions.
The successful candidate will combine strong analytical capabilities with
cross-functional partnership skills to optimize marketing performance across
channels.

Requirements

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Knowledge of SQL
• Bachelor's degree or equivalent
• 4+ years of finance or a related analytical field experience
• Experience working cross functionally across several teams
• Experience with written and verbal communication and presentation

Nice To Haves

• Experience in digital marketing and content production timelines and process
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Responsibilities

• Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
• Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
• Drive process improvements for reporting systems and implement controls to address gaps
• Lead the execution of media measurement frameworks and MMM implementation
• Analyze performance variance and develop action plans to optimize marketing spend
• Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
• Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level