Digital Marketing Operations Manager

NRECA

16h • Hybrid

About The Position

NRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country. NRECA employees are united by our mission, inclusive culture, collaborative workplace and commitment to service excellence. As a “best place to work” employer, we operate with integrity, transparency and a spirit of innovation. Summary of Position NRECA’s communications and marketing department is a central hub of the association and is responsible for shaping external, internal and member communications and marketing efforts. The department works to tell the modern electric cooperative story, positively influence the perception of cooperatives with inside-the-beltway policymakers, elevate the organization’s brand and showcase the value of NRECA membership. The communications and marketing team works closely with NRECA’s C-suite, and partners with departments across the organization like Government Relations; Business and Technology Strategies; Education, Training and Events; and more. Collaboration, creativity, and passion drive the team to consistently achieve success and help build a better tomorrow for electric cooperatives across the nation. This position is eligible for NRECA’s hybrid schedule which allows flexibility to work from home up to 2 days per/week. The Digital Marketing Operations Manager will manage core operational and technical functions within the association’s marketing department. They will serve as Marketing’s owner and/or strategic partner for the association’s CRM, marketing automation, email marketing, and communications traffic management systems.

Requirements

• 7 or more years of experience in technical, analytical marketing, communications or related field.
• 3 or more years of hands-on experience with leading marketing platforms such as Marketo, HubSpot, and Salesforce Marketing Cloud.
• 3 or more years of experience with CRM systems (e.g., Salesforce) and marketing automation platforms.
• 3 or more years’ experience with communication traffic management and database functionality.
• Bachelor's degree in marketing or communications or related filed
• Ability to report to the office when required.

Responsibilities

• Serves as Marketing’s owner/partner for CRM, marketing automation, email tools, AI applications, and martech platforms.
• Manages system integrations, account setup, and troubleshooting with Membership and IT; acts as primary vendor liaison to resolve issues and track new features.
• Conducts advanced data analysis, builds dashboards and reporting tools for real-time performance monitoring, and presents actionable insights to senior leadership.
• Leads development and tracking of marketing KPIs to demonstrate ROI, engagement, and brand impact.
• Partners with leadership to turn data findings into strategic recommendations for marketing and organizational growth.
• Develops and enforces standardized processes for campaign execution, traffic management, QA, and reporting.
• Oversees scheduling and list selection for member communications to ensure accuracy and timeliness.
• Partners with IT to implement system enhancements for better user experience and data accuracy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees