Digital Marketing Manager

Cleveland Institute of Art • Cleveland, OH

295d

About The Position

The Cleveland Institute of Art (CIA) is seeking a creative and data-driven Digital Marketing Manager to lead its digital marketing efforts, overseeing the college's website, digital advertising, social media strategy, content creation, and virtual tour. As a key member of the Enrollment Marketing team, this role reports to and collaborates closely with the Vice President for Enrollment Management + Marketing while working alongside the Director of Enrollment Marketing and the Director of Internal Communications + External Relations. This role serves as CIA's webmaster, ensuring the college's website is engaging, user-friendly, and accessible while leveraging analytics to improve site performance. Acting as the primary liaison with our web vendor, Thunder::Tech, the Digital Marketing Manager ensures accessibility standards are met and the site reflects the institution's dynamic brand. Additionally, they will develop and execute CIA's social media strategy, strengthening brand presence by creating compelling content-including photography, graphics, and short-form video-while staying ahead of emerging trends. Engaging with audiences, fostering community interaction, and collaborating with students, faculty, and staff to showcase authentic CIA stories are central to this position. In the area of digital marketing and advertising, this role oversees paid social media campaigns, search engine marketing (SEM), display advertising, and OTT (over-the-top) media. They will work closely with external vendors and internal teams to optimize campaigns for maximum reach and effectiveness while staying informed on evolving technologies and best practices. A data-driven approach is essential, as the Digital Marketing Manager will track, analyze, and report on key performance indicators (KPIs) across web, social media, and digital advertising to enhance engagement and optimize digital strategies.