Digital Marketing Manager

EAB • Richmond, VA

394d • $68,000 - $84,000

About The Position

The Digital Marketing Manager at EAB is responsible for developing and executing comprehensive digital marketing strategies aimed at driving lead generation and conversions for the Adult Learner Recruitment team. This role requires a results-driven individual with a strong background in digital marketing, project management, and client communication. The manager will lead strategy development, manage campaigns across various platforms, and ensure alignment with business objectives while fostering strong client relationships.

Requirements

• Bachelor's degree in Marketing, Business, or related field (preferred).
• 5+ years of experience in digital marketing with a focus on brand, vertical, and programmatic strategies.
• Demonstrated success in developing and executing lead generation campaigns that drive conversions.
• Strong client-facing communication skills.
• Expertise in digital advertising platforms and analytics tools.
• Strong understanding of campaign tracking and performance measurement.
• Excellent project management and organizational skills.

Nice To Haves

• Ability to think strategically and analyze data for informed decision-making.
• Strong written and verbal communication skills with an eye for detail.
• Commitment to diversity and inclusive behaviors.

Responsibilities

• Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels.
• Act as a primary point of contact for clients, providing strategic advice and campaign performance insights.
• Develop and execute end-to-end digital marketing campaigns, including audience targeting and budget allocation.
• Collaborate with internal teams to create compelling briefs, ad copy, and content.
• Regularly track and analyze campaign performance data, providing actionable insights for improvement.
• Utilize various platforms to set up, manage, and optimize campaigns with a focus on conversion and lead generation.
• Work closely with analytics, design, and product teams to ensure campaign alignment with organizational goals.
• Stay updated with the latest trends and best practices in digital marketing.

Benefits

• Commuter assistance
• Paid parental leave
• Health savings account
• AD&D insurance
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Flextime
• Employee assistance program
• Vision insurance
• Employee discount
• Gym membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree