Digital Marketing Manager
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About The Position
The Digital Marketing Manager advances the marketing and communications objectives for the College of Public Health and is an integral member of the Office of Marketing and Communications. This position manages and grows all owned, paid, and shared digital channels for the College, including College and department websites, email marketing, lead generation, paid advertising campaigns, reporting, and metrics. Objectives include improving the prospective student user experience on the College's academic program pages; maintaining a compelling and mobile-first web presence; managing a highly-engaging social media presence to grow our community of followers and educate the public; developing paid digital advertising strategies that drive a range of outcomes including lead generation; and providing on-going reporting and analytics to inform decision-making and investments.
