Digital Marketing Manager

National Financial Partners Corp.-posted about 2 months ago
$105,000 - $125,000/Yr
Full-time • Manager
Chicago, IL
5,001-10,000 employees
Funds, Trusts, and Other Financial Vehicles
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Lenox Advisors is seeking a Digital Marketing Manager to partner with leadership to propose the firm's digital strategy and lead the execution. This role serves as the central driver of our digital ecosystem - overseeing our website, search and performance marketing, marketing automation, and data-driven marketing initiatives. The position requires both strategic and hands-on expertise to align digital tactics to business goals, elevate our digital presence, and empower advisors with modern marketing tools. This role plays a pivotal part in modernizing how we connect with clients and advisors in a dynamic financial landscape.

  • Partner with leadership to define and execute a comprehensive digital marketing strategy aligned with firm objectives.
  • Oversee budget planning and allocation across paid media, SEO/GEO/AEO, partners, and campaigns.
  • Serve as the internal digital subject matter expert and strategic advisor to leadership.
  • Manage website performance, UX, and conversion optimization to deliver an exceptional client experience.
  • Lead performance marketing initiatives, including paid search and display.
  • Ensure website and campaign analytics are tracked, reported, and optimized for measurable growth.
  • Own the firm's marketing automation platform (HubSpot), optimizing workflows, email journeys, forms, and landing pages.
  • Partner with technology teams to integrate marketing data with CRM systems (Salesforce experience a plus).
  • Drive data enablement to ensure digital insights are actionable and accessible.
  • Lead all SEO, GEO, and AEO efforts to increase visibility, inbound traffic, and qualified leads.
  • Use tools such as Google Analytics, SEMrush, and others to measure effectiveness and identify opportunities for improvement.
  • Oversee creation of digital content across website, blog, email, and social media to ensure brand consistency and alignment with SEO strategy.
  • Uphold brand standards and maintain a cohesive visual and verbal identity across all digital touchpoints.
  • Manage and optimize social media campaigns on platforms such as LinkedIn, Instagram, Facebook, and X (Twitter).
  • Provide regular reporting and insights on digital performance, campaign ROI, and audience engagement.
  • Translate data into actionable recommendations that inform strategy and continuous improvement.
  • Proven success in SEO, GEO, AEO, website optimization, and digital campaign management.
  • Hands-on experience with marketing automation platforms (HubSpot, Pardot, Marketo, etc.).
  • Strong understanding of CRM systems (Salesforce preferred).
  • Excellent analytical, strategic, and project management skills.
  • Demonstrated ability to lead cross-functional teams and manage external partners.
  • Strong communicator with the ability to present insights and influence leadership decisions.
  • Maintains a strong focus on customer experience and service excellence.
  • Proactive and results-driven; anticipates needs, drives performance, and delivers measurable outcomes.
  • Adapts quickly to change and effectively leads others through organizational transitions, shifting priorities, and evolving business needs.
  • competitive salary
  • PTO & paid holidays
  • 401(k) with match
  • exclusive discount programs
  • health & wellness programs
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