Digital Marketing Manager – Multifamily Properties Management

Axia Residential•Atlanta, GA

2d•$90,000 - $115,000

About The Position

We are seeking a results-driven, hands-on Digital Marketing Manager with 5–7 years of experience to lead, execute, and continuously optimize strategic digital marketing campaigns that drive qualified traffic, generate leads, and increase occupancy across our multifamily apartment portfolio. This role is for someone who enjoys both strategy and execution — a marketing professional who is comfortable building campaigns, analyzing performance, creating content, and optimizing marketing systems while helping guide broader marketing initiatives. The ideal candidate is data-driven, innovative, and highly analytical, with hands-on expertise in paid media, SEO, design, and performance analytics. Experience in the multi-family apartment or real estate industry is strongly preferred. If you’re looking to join an innovative growth-driven company you’ve found it! Axia Residential is redefining property management from the ground up. Based in Atlanta, Georgia, we specialize in managing multifamily communities with precision, care, and a deep understanding of what it takes to create lasting value. Established to align with ARC Multifamily Group, a vertically integrated real estate investment company — Axia was designed to bring clarity, efficiency, and performance to the property management process.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5–7 years of digital marketing experience
Hands-on experience managing and optimizing Google Ads and Meta Ads campaigns
Strong understanding of SEO best practices and local search optimization
Proficiency in Canva (or similar design tools)
Experience with Google Analytics and marketing performance reporting
Excellent copywriting and communication skills
Data-driven decision maker
Strategic thinker with strong execution skills
Highly organized and deadline-oriented
Creative problem solver
Strong collaboration and communication skills

Nice To Haves

Experience in multi-family apartment, real estate, or property management marketing
Knowledge of ILS platforms (Apartments.com, Zillow, etc.)
Experience with CRM systems and marketing automation tools

Responsibilities

Develop and execute comprehensive digital marketing strategies that increase qualified leads, tours, and lease conversions
Manage Axia’s media agency and paid media partners to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)
Manage budgets, bidding strategies, audience segmentation, and A/B testing
Build, monitor and refine campaign performance and optimize for CPL, CTR, conversions, and ROI
Implement retargeting strategies to drive leasing conversions
Manage mar-tech roadmap in alignment with prop-tech systems & stakeholders
Develop and implement on-page and off-page SEO strategies
Conduct keyword research and competitive analysis
Optimize property pages and landing pages to improve local search visibility and organic lead generation
Collaborate with web developers to improve site performance, UX, and conversion rates.
Write compelling ad copy, landing pages, blog posts, email campaigns, and property descriptions
Craft conversion-focused messaging tailored to renter personas
Ensure brand voice consistency across all marketing channels
Create engaging visual content using Canva
Develop social media graphics, display ads, brochures, and email visuals
Maintain brand consistency across all properties
Track, analyze, and report on performance using Google Analytics and Axia platform dashboards, incorporating data and insights from operations & stakeholder teams
Generate weekly & monthly performance reports with actionable insights
Use data to drive strategic recommendations and campaign improvements
Monitor competitor performance and market trends
Develop marketing strategies to increase occupancy growth
Support lease-up campaigns and property launches
Optimize ILS listings and local directory performance
Collaborate with on-site leasing teams to align marketing efforts with leasing goals