Digital Marketing Manager
About The Position
We’re seeking a Digital Marketing Manager with proven direct response marketing expertise and a track record of driving measurable growth across full-funnel campaigns. This role is ideal for someone who has worked in high-budget, fast-paced marketing environments, and thrives on building, testing, scaling, and optimizing performance at every touchpoint. As part of our growth team, you’ll lead strategy and execution for high-impact paid media campaigns, collaborate cross-functionally on funnel optimization, and deliver actionable insights that improve conversion and drive revenue.
Requirements
- Deep understanding of direct response marketing experience, preferably in high-growth, performance-driven environments
- Demonstrated success in 8-figure advertising campaigns across platforms like Meta and Google Ads
- Mastery of funnel strategy, creative iteration, and performance optimization — with measurable results
- Ability to lead testing frameworks across messaging, audience segmentation, and ad formats
- Strong cross-functional collaboration skills, especially with lifecycle marketing, design, and product
- Fluent in campaign metrics: ROAS, CTR, CVR, CPA, LTV, AOV, etc.
- Experience using ClickFunnels or other funnel-building platforms
- Highly analytical with the ability to thrive in data ambiguity and extract insights from imperfect information
- Strong process development skills with a knack for building efficient workflows that support scale
- Excellent written and verbal communication skills
- 4–6+ years of direct response marketing experience, with a proven ability to scale paid media and optimize full-funnel performance
Nice To Haves
- Familiarity with conversion rate optimization (CRO) tools, session replay analytics (e.g., Hotjar, VWO), and user behavior tracking (preferred)
- Experience in health, wellness, performance, or similarly fast-moving, results-oriented industries is a plus
Responsibilities
- Plan and execute direct response digital campaigns across Meta, Google, and other paid media platforms with a full-funnel approach — from creative strategy to performance analysis
- Develop and optimize high-converting funnels, collaborating with product, design, and lifecycle teams on landing pages, messaging, and user flows
- Drive ongoing creative testing, message iteration, and audience targeting to maximize ROAS and reduce CPA
- Analyze campaign and funnel data, identifying key trends and areas of opportunity to scale efficiently and profitably
- Lead the development of performance dashboards, weekly insights reports, and growth forecasts tied to marketing KPIs
- Apply deep understanding of the paid media landscape, user psychology, and CRO to continually test, learn, and improve
- Translate data into recommendations that influence overall marketing and product strategy
- Stay ahead of digital marketing trends and competitive benchmarks to maintain a best-in-class performance engine
- Write compelling content for ads, landing pages, and email campaigns to support direct response objectives
Benefits
- You’ll also receive a comprehensive benefits package designed to support your health, well-being, and professional growth.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
