Digital Marketing Manager

WPS—A health solutions company • Fitchburg, WI

1d • $85,000 - $11,000 • Hybrid

About The Position

Our Digital Marketing Manager leads end-to-end digital campaign strategy and
execution, ensuring initiatives are aligned with business objectives and
delivered efficiently. This Digital Marketing Specialist partners
cross-functionally to strengthen our online presence, optimize performance, and
drive measurable growth. As a subject matter expert, they will provide
data-driven insights that continuously improve strategy and support a culture of
accountability, collaboration, and innovation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field
• 7 or more years of experience in digital marketing, including SEO and multi-channel campaign management
• Strong knowledge of SEO principles and search engine algorithms
• Proven ability to translate data and analytics into actionable insights and marketing strategies
• Experience managing multiple campaigns/projects and collaborating cross-functionally
• Proficiency with digital marketing and analytics tools (e.g., Google Analytics, SEO platforms, social tools)
• High speed cable or fiber internet
• Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at https://speedtest.net [https://speedtest.net])

Nice To Haves

• Demonstrated success applying both creative and data-driven approaches to improve campaign performance and solve complex marketing challenges.
• Experience running and facilitating large scale, complex, paid digital marketing campaigns.
• Experience utilizing A.I. for marketing campaign optimization(SEO, Paid Ads and Search).

Responsibilities

• Lead the end-to-end strategy and execution of paid and organic digital campaigns (social, SEO), ensuring alignment with business goals and consistent, high-quality delivery.
• Optimize campaign performance against key KPIs (e.g., lead generation, conversion, ROI) through ongoing monitoring, testing, and data-driven adjustments.
• Analyze performance metrics and customer data to generate actionable insights, inform channel strategy, and guide investment decisions.
• Partner cross-functionally with Creative, Product, and other stakeholders to ensure cohesive messaging, strategic alignment, and effective campaign execution.
• Manage digital marketing projects and timelines while continuously incorporating industry trends, tools, and best practices to enhance performance and innovation.

Benefits

• Remote and hybrid work options available
• Performance bonus and/or merit increase opportunities
• 401(k) with a 100% match for the first 3% of your salary and a 50% match for the next 2% of your salary (100% vested immediately)
• Competitive paid time off
• Health insurance, dental insurance, and telehealth services start DAY 1
• Professional and Leadership Development Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level