Digital Marketing Manager

redShift • Rensselaer, NY

5d • $25 - $26

About The Position

Are you a creative, detail-oriented, and organized marketing professional? Do you have a passion for crafting compelling messages that resonate with target audiences? If so, our well-established client is seeking a Digital Marketing Manager . This is a temporary position located near East Greenbush, NY.

Requirements

• Bachelor's degree or equivalent work experience in content marketing, journalism, communications, advertising, or creative writing. An equivalent combination of education and experience is acceptable.
• Must be a team player, capable of working collaboratively with diverse teams.
• Three years minimum experience in editorial, digital editorial, and/or content strategy, as well as three years minimum experience in running email automation campaigns.
• Detail-oriented with strong multitasking and project management skills.
• Proven track record of mastery of organic and paid social platforms.
• Experience with social media management tools like Hootsuite.
• Experience leveraging a CRM platform and knowledge of SEO best practices.
• Strong knowledge of AP Style.
• Experience in marketing business services.
• Demonstrated copywriting skills that have achieved organizational goals.
• Demonstrable improvement of search rankings through SEO.
• Experience with PowerPoint and project management systems.
• Knowledge of UX best practices.

Nice To Haves

• Experience in a non-retail sales position is a plus.

Responsibilities

• Develop, manage, and execute marketing projects for multiple business lines and products.
• Collaborate closely with product experts to ensure accurate messaging, timing, execution, and reporting of multi-channel campaigns.
• Serve as the primary point of contact for marketing emails.
• Responsible for maintaining list hygiene and setting up, testing, and running multiple campaigns across various service lines.
• Create and implement integrated B2B marketing campaigns. This includes devising strategy, aligning internal teams, segmenting audiences, creating email nurtures, promoting virtual events, and analyzing campaign results.
• Collaborate with internal and external stakeholders to create content that aligns with our business objectives. Content may encompass email communications, blogs, social media posts, and sales collateral.
• Identify prospects at different stages of the marketing funnel and craft engaging email content as needed to run targeted campaigns.
• Maintain relationships with agencies and freelancers, providing clear content outlines, ensuring adherence to schedules, and editing copy as necessary.
• Perform other duties as assigned to support our marketing efforts.

What This Job Offers

• Career Level: Manager
• Number of Employees: 1-10 employees