Digital Marketing Manager

Village Health Clubs & Spas

18h

About The Position

The Digital Marketing Manager leads the company’s online presence. This role is responsible for driving leads through all online channels. Monitors and influences online reputation management and company image on all digital assets. This role develops creative ad campaigns for lead generation and designs engaging social media content for branding, member engagement and revenue generation.

Requirements

Bachelor’s degree in communications, interactive media, journalism, marketing or related field
Minimum of 3 years of related experience, such as digital marketing and social media
Expert knowledge of social networking channels
Experience with SEO analytics and Social Media influence tracking tools
Team player, with confidence to take the lead and guide departments when necessary
Excellent writing and communications skills
Must be comfortable working in a fast-paced environment where continuous improvement is expected
Must be change-adaptive, flexible, and empathetic
Demonstrate initiative to think, work, and make independent decisions based on sound judgment
Knowledge of Social Scheduling Tools, HubSpot and WordPress CMS
Proficiency in Microsoft Office Suites (Word, Excel and/or PowerPoint), Outlook and knowledge of Marketing Software systems such as Adobe Creative Cloud
Ability to always demonstrate professionalism and discretion
Obtain CPR certification within 30 days of hire through Company training
Perform other duties as assigned
May be required to work evenings and weekends as needed

Nice To Haves

Graphic design experience and/or Canva or Adobe Express
High-end health Club/hospitality industry preferred

Responsibilities

Digital lead generation and budget management of digital marketing campaigns including Google ad words, META, Programmatic, and online listings
Measure and report on performance (ROI and KPIs) across all platforms using GA4 and other tools to ensure strategies are optimized based on insights
Responsible for SEO/AEO and organic website visits
Leverages AI tools to automate workflows, optimize productivity and stay competitive.
Identify industry trends and insights and optimize marketing campaigns based on the insights
Collaborating with internal resources, agencies and other partners to successfully drive leads to sales
Test ads and work with sales team on conversion rates
Obtain from membership reasons why new members are joining and use this data for targeted ads and retargeting
Responsible for online membership sales
Content & Social Strategy: develop cohesive, high-quality content strategies and oversee social media engagement to drive user interaction and community growth.
Oversee company blogs and other content to keep the club’s online reputation strong
Create social media calendar – plan monthly posts to support membership and revenue generation
Monitor brand online, including online reviews and use of brand to ensure consistency and compliance
Research and utilize social media advertising opportunities
Online reputation management. Engage with comments regarding the Village Clubs, including negative posts on social platforms
Attend Village events, taking photos and videos and sharing them on social media during the event, plus sharing professional photos after the event