Digital Marketing Manager

Industrial Solutions Group • Maumee, OH

5d

About The Position

Force Motion Group (FMG) is seeking a highly motived Digital Marketing Manager.
This role is responsible for driving the e-commerce strategy, growth, and
performance of an organization’s online sales channels. This role oversees
end‑to‑end e‑commerce operations, including site experience, merchandising,
digital marketing, analytics, and customer lifecycle management—to maximize
revenue, profitability, and customer satisfaction. The Digital Marketing
Manager will support ASRaymond, Hyson, Kaller and IGS brands globally.

Requirements

• Strong understanding of e‑commerce platforms
• Expertise in digital marketing, analytics, and conversion optimization
• Competency in CRM (preferably Salesforce and Pardot), PIM (preferably InRiver), CMS software (preferably Optimizely/EpiServer), Google Marketing tools.
• Project management experience with digital and traditional marketing initiatives.
• Proven leadership and team‑management experience
• Excellent communication, problem‑solving, and decision‑making skills
• Ability to work cross‑functionally in a fast‑paced environment
• Bachelor’s degree in business, Marketing, Digital Commerce, or related field
• 5–10+ years of marketing, project management and customer service experience.
• Experience scaling online revenue and managing multi‑channel digital ecosystems.
• Experience working within a B2B international marketing team, preferably within the industrial sector.

Responsibilities

• Develop and execute the company’s e-commerce and digital strategy to achieve revenue and margin goals
• Identify new digital opportunities, channels, and technologies to accelerate growth
• Oversee website UX/UI, navigation, search, and product presentation
• Partner with 3rd party web design firms, engineering, and product marketing to enhance site functionality
• Project management ASRaymond website transition from a consumer order strategy to customer portal information hub.
• Collaborate with marketing and external marketing firms on SEO, SEM, email, and social media initiatives.
• Ensure accurate product listings, pricing, and other key attributes.
• Own e‑commerce KPIs including traffic, conversion rate, AOV, revenue, and profitability.
• Analyze customer behavior, market trends, and competitive insights
• Lead cross‑functional teams including marketing, engineer, and operations.
• Manage vendor relationships (platforms, agencies, technology partners)
• Launch and manage internal employee communications hub.
• Lead and execute NA trade show strategy for ASRaymond and Hyson.
• Support Product Marketing Managers with collateral development when needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees