Digital Marketing Manager

Booksy

4h•Remote

About The Position

As a Digital Marketing Manager reporting to the Head of Digital Acquisition in our Global Marketing team, your purpose will be to help drive global customer acquisition for both Booksy B2B and B2C. In this role, you will blend analytical rigor with creative experimentation to launch campaigns, build multichannel programs, optimize funnels, and own the KPIs that fuel product-led growth. You’ll work cross-functionally with Creative, Product Marketing, Product, Data, Operations, and Leadership to accelerate acquisition. This role sits in a rapidly growing part of our business and requires someone who is scrappy and testing-obsessed. Expectations are high and the work moves quickly so the environment can be ambiguous, demanding, and high-pressure at times.

Requirements

3-5 years of experience in growth marketing or performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social.
Comfortability working with tools such as Looker, AppsFlyer, SQL, Excel
Familiarity with CRM systems like Hubspot or SalesForce.
Strong landing page and ad copy instincts, with an eye for what works and a bias toward thoughtful, opinionated testing.
Attention to detail and a methodical approach, whether it’s structuring a test, reviewing data, or QAing ad copy.

Nice To Haves

Experience in high-growth B2B SaaS or startups
A scrappy, action-oriented, and self-motivated mindset. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
The ability to thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented, even when things get messy.

Responsibilities

Aid in managing paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels.
Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization and iteration, and new channel testing.
Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns.
Own reporting, pacing, and forecasting: You’ll manage ongoing performance tracking, ensure spend is driving efficient, scalable growth, and identify insights and trends.
Collaborate closely with the Web, Creative, Brand, and Product Marketing teams to ensure briefs, ad copy, visuals, and landing page messaging are highly optimized for driving acquisition.

Benefits

Remote work with $50/month home phone/internet reimbursement.
Comprehensive health, dental, and vision coverage with UHC.
Company paid STD and LTD, and Basic Life Insurance at 1x salary up to $250,000.
FSA/HSA's available - Booksy contributes $1,000/$2,000 for employee/employee plus.
Accident/Hospital/Critical Illness voluntary plans available.
401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.
PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over).
12 Holidays observed.
Parental Leave - 12 weeks of paid leave.
EAP (Employee Assistance Program).
Voluntary Pet Insurance through Fetch.
Financial wellness tools through SoFi and Ladder.
Discounts via Perkspot.
Booksy benefit $50 per month to use on services in our app.