Digital Marketing Manager
About The Position
This role is based in our 605 Third Avenue or Newton, MA office. Digital Strategy & Leadership Collaborate with leadership to design and implement a comprehensive multi-channel digital marketing strategy that aligns with business objectives and drives awareness, engagement, and pipeline. Manage and optimize digital marketing budgets, ensuring all campaigns are ROI-focused and deliver maximum impact. Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness. Act as the internal digital marketing expert, providing strategic guidance to leadership and cross-functional teams. Balance competing priorities across multiple teams and projects, offering clear reasoning and actionable solutions. Leverage data and testing insights to inform roadmap planning, testing strategies, AI tagging, and creative optimization. Conversion Optimization Implement tagging, tracking, and measurement plans to ensure accurate performance data across all digital destinations. Plan and execute A/B tests to improve conversion rates across page templates, messaging and creative. Partner with Web/Creative teams to optimize user paths, reduce friction, and increase visitor-to-lead and lead-to-MQL conversions. Search Optimization & Digital Visibility Lead all SEO, GEO, and AEO efforts to enhance visibility, drive inbound traffic, and generate qualified leads. Utilize tools such as Google Analytics, SEMrush, and others to measure campaign effectiveness and identify opportunities for improvement. Develop and execute strategies to ensure Informa TechTarget’s brand is discoverable across modern digital channels, including AI-driven search platforms like ChatGPT and Gemini. Analytics & Reporting Deliver regular reporting and insights on digital performance, campaign ROI, and audience engagement. Translate complex data into actionable recommendations that inform strategy and drive continuous improvement. Success Metrics include: CPL and CPA benchmarks by channel. MQL and pipeline contribution from digital programs. Optimized ROAS, allocating spend towards the channels that yield greatest pipeline Increase in conversion rates (visit-to-lead, lead-to-MQL). Performance lift from A/B testing and optimization. Contribution to broader GTM campaigns and growth targets.
Requirements
- Degree in Marketing, Business, or a related field.
- 4–6 years of B2B SaaS marketing experience, with at least 2+ years managing large-scale paid campaigns (over $100K/month) on platforms such as Google Ads, Facebook, and LinkedIn.
- Hands-on expertise with key platforms: Google Ads, LinkedIn Campaign Manager, Marketo, Salesforce, GA4, SEO tools, ABM Platforms, etc.
- Proven track record of owning campaigns end-to-end and driving measurable pipeline growth.
- Strong knowledge of CRM systems (Salesforce preferred) and expertise in attribution reporting.
- Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
- Proficiency in marketing and analytics tools such as Salesforce, Marketo, Google Analytics, etc.
- Advanced Excel and data analysis skills, including pivot tables and VLOOKUP.
- Strong analytical mindset with the ability to turn data into actionable insights and recommendations.
- Excellent communication and collaboration skills, with the ability to influence stakeholders across teams.
Nice To Haves
- Familiarity with AI search visibility strategies (e.g., ChatGPT, Gemini, Perplexity) is a strong plus.
Responsibilities
- Collaborate with leadership to design and implement a comprehensive multi-channel digital marketing strategy that aligns with business objectives and drives awareness, engagement, and pipeline.
- Manage and optimize digital marketing budgets, ensuring all campaigns are ROI-focused and deliver maximum impact.
- Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness.
- Act as the internal digital marketing expert, providing strategic guidance to leadership and cross-functional teams.
- Balance competing priorities across multiple teams and projects, offering clear reasoning and actionable solutions.
- Leverage data and testing insights to inform roadmap planning, testing strategies, AI tagging, and creative optimization.
- Implement tagging, tracking, and measurement plans to ensure accurate performance data across all digital destinations.
- Plan and execute A/B tests to improve conversion rates across page templates, messaging and creative.
- Partner with Web/Creative teams to optimize user paths, reduce friction, and increase visitor-to-lead and lead-to-MQL conversions.
- Lead all SEO, GEO, and AEO efforts to enhance visibility, drive inbound traffic, and generate qualified leads.
- Utilize tools such as Google Analytics, SEMrush, and others to measure campaign effectiveness and identify opportunities for improvement.
- Develop and execute strategies to ensure Informa TechTarget’s brand is discoverable across modern digital channels, including AI-driven search platforms like ChatGPT and Gemini.
- Deliver regular reporting and insights on digital performance, campaign ROI, and audience engagement.
- Translate complex data into actionable recommendations that inform strategy and drive continuous improvement.
Benefits
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer with a philanthropic organization
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
