Digital Marketing Manager
About The Position
Robert Kaufman Co. is seeking a Digital Marketing Manager to execute high-impact marketing initiatives across social media, email, and digital channels. This role translates strategy into organized, high-quality campaigns that support product launches, drive customer engagement, and build brand demand. Working closely with leadership, Sales, and Merchandising, the Digital Marketing Manager owns campaign execution from planning through delivery—ensuring initiatives are launched on time, aligned with business objectives, and effectively support product adoption. In addition to execution, this role contributes insights to improve content performance, enhance workflows, and strengthen overall campaign effectiveness. This is an excellent opportunity for a hands-on marketer to deepen their expertise while developing toward a future leadership position within Robert Kaufman Co.
Requirements
- 3–5 years of experience in digital marketing, content, or social media roles
- Strong writing, editing, and visual instincts
- Experience managing content calendars and executing multi-channel campaigns
- Proficiency with social media platforms and email marketing tools
- Highly organized with strong attention to detail and follow-through
- Comfortable using AI tools and modern content platforms
- Basic photo/video editing skills; graphic design experience is a plus (Adobe Creative Suite, Canva, etc.)
Nice To Haves
- Experience in quilting, sewing, textiles, or related creative industries
- Experience working with or coordinating freelancers or external partners
- Exposure to team leadership, people management, or team-building initiatives
- Familiarity with wholesale, B2B, or craft industry marketing
Responsibilities
- Execute against a structured marketing calendar aligned with product launches and key initiatives
- Manage day-to-day social media posting, scheduling, and content updates
- Create and deploy customer newsletters and email campaigns
- Translate campaign direction into clear, organized, and actionable content plans
- Develop written and visual content that aligns with brand standards
- Coordinate assets, messaging, and timelines across internal teams
- Ensure consistency in tone, voice, and visual presentation across channels
- Assist in organizing and maintaining content libraries
- Partner with Sales and Merchandising to support product launches, account initiatives, and customer-facing programs
- Coordinate with internal stakeholders to gather content and align messaging
- Work with external partners (freelancers, designers, etc.) as needed
- Monitor key metrics such as social engagement, email performance, and campaign effectiveness
- Provide insights and recommendations to improve future campaigns and content performance
- Support ongoing refinement of content, workflows, and execution processes
- Use modern marketing tools, including AI-based platforms, to improve efficiency, increase content output, and enhance quality
- Maintain organized workflows for content planning and execution
- Help bring structure and clarity to multiple concurrent projects
Benefits
- Salary Range: $70,000 – $80,000, based on experience and qualifications
- Eligibility for performance-based bonus tied to key marketing initiatives and company goals
- Remote flexibility with a collaborative, team-oriented culture
- Paid time off and company holidays
- Comprehensive benefits package may include health insurance, retirement plan access, and other company-sponsored programs
- Professional Development: Opportunities for skill development, industry engagement, andcareer growth
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
11-50 employees
