Digital Marketing Manager
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About The Position
Come join Guardian's team of innovative and collaborative marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you. We're committed to making employee benefits insurance simple to understand, choose and use - and we have a blast doing it! Guardian is seeking an experienced, results-focused, and energetic digital marketing manager to join our Member Engagement and Service Marketing Team for the Group Employee Benefits business. This role will collaborate closely with digital, customer experience, product, enrollment, claims and client management teams to develop and execute omnichannel marketing strategies that enable our members to better understand and use their benefits. Based on this, the successful candidate will develop and implement results-oriented marketing plans executed across a variety of marketing channels, to drive create/use customer journey mapping to help enhance the customer experience and drive digital adoption. You will be the digital subject matter expert for our team to help enhance all our member-focused campaigns that will continue to be optimized based on customer behavior and web analytics. This role will establish KPIs and goals for campaign programs and communicate the results to key business stakeholders. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, and a passion for our customers.
