Digital Marketing Manager
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About The Position
The position involves defining e-commerce and digital marketing strategies for the upcoming year, with a focus on KPIs and demonstrable ROI. The role requires collaboration with a global team of web administrators to create and update web pages for SEO, product launches, and campaigns, while maintaining and optimizing the company's web presence. The candidate will lead the digital marketing strategy, including SEA, and work closely with partners to implement tactics, negotiate with leadership, and collaborate with the Content Marketing Manager to create ads and implement SEO strategies to improve organic traffic and search rankings. The role also includes developing, executing, and monitoring digital marketing campaigns across various platforms, managing reporting dashboards, and being responsible for site traffic, customer acquisition, lead generation, conversions, and digital brand awareness.
