Digital Marketing Manager

Federal Signal Corporation • Elgin, IL

324d • $68,731 - $117,825

About The Position

The Digital Marketing Manager will serve as a data-driven inbound marketer responsible for owning and optimizing the ESG division's marketing funnel. This role involves driving site traffic and converting visitors into leads through effective calls-to-action, landing pages, and compelling lead generation content. The manager will also develop and execute comprehensive digital marketing strategies in partnership with internal teams and external agencies, leveraging multiple channels such as SEO, SEM, social media, email, and online advertising. The position requires tracking and reporting KPIs monthly, managing marketing budgets, and ensuring campaigns deliver expected results. Additionally, the manager will oversee web and content management, sales enablement, cross-functional collaboration, and performance analytics and optimization.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field (Master's degree preferred).
• 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns.
• Expertise in digital marketing platforms, tools, and analytics (Google Ads, SEO/SEM, social media platforms, HubSpot, HTML/CSS, Adobe Creative Suite, etc.).
• Strong grasp of inbound marketing strategies and content marketing.
• Experience managing B2B marketing campaigns and working within complex product ecosystems.
• Strong project management skills; ability to manage multiple projects with a high degree of organization and on-time completion.
• Highly analytical mindset with a creative approach to problem-solving.
• Self-motivated and results-oriented, with a passion for staying ahead of digital marketing trends.
• Strong interpersonal and communication skills, with the ability to build relationships across teams and functions.

Responsibilities

• Serve as a data-driven inbound marketer responsible for owning and optimizing the ESG division's marketing funnel.
• Drive site traffic and convert visitors into leads through calls-to-action, landing pages, and compelling lead generation content.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Develop and execute comprehensive digital marketing strategies in partnership with internal teams and external agencies.
• Track and report KPIs monthly, ensuring campaigns stay on schedule and deliver expected results.
• Manage marketing budgets, adapting plans as needed to maximize ROI.
• Oversee the management and optimization of brand sites, ensuring an exceptional user experience and strong lead generation capabilities.
• Conceptualize and develop innovative content for campaigns, including blog posts, whitepapers, e-books, reports, webinars, and infographics.
• Ensure all content aligns with brand messaging and resonates with target audiences to drive engagement and conversions.
• Lead and manage the digital content hub to support direct sales teams and channel partners.
• Regularly review and optimize the platform to ensure its value and effectiveness in empowering sales efforts.
• Build and maintain strong relationships with internal partners and external agencies/vendors.
• Foster alignment between marketing, sales, and product teams to ensure consistency in messaging and strategy.
• Monitor performance metrics and make data-driven optimizations to improve campaign results.
• Use analytics tools (Google Analytics, HubSpot, etc.) to make data-driven decisions and continuously optimize campaigns.
• Perform other duties, assignments, and special projects as required.

Benefits

• Annual bonus potential
• Insurance (life, medical, dental, vision)
• Paid holidays
• Paid vacation
• 401(k) with matching contributions
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Electrical Equipment, Appliance, and Component Manufacturing
• Education Level: Bachelor's degree