Digital Marketing Manager

Confidential • Denver, CO

391d • $75,000 - $80,000

About The Position

The Digital Marketing Manager is responsible for developing and implementing strategies to enhance the company's online presence and drive traffic. This role involves overseeing the development and launch of websites to ensure alignment with branding and business objectives, collaborating with digital advertising partners, and analyzing performance data to guide marketing strategies.

Requirements

• Minimum of 5 years of experience in digital and website marketing.
• Strong analytical skills with a focus on data interpretation and reporting.
• Proficiency in Google Analytics and familiarity with HubSpot is a plus.
• Proven experience in developing and launching websites.
• Knowledge of behavioral and programmatic digital advertising techniques.
• Strong understanding of SEO principles and best practices.
• Excellent communication skills and the ability to work collaboratively.

Nice To Haves

• Experience in marketing for at least 1 year is preferred.

Responsibilities

• Develop and implement digital marketing strategies to enhance online presence and drive traffic.
• Oversee the development and launch of company websites, ensuring they align with branding and business objectives.
• Collaborate with digital advertising partners on behavioral and programmatic advertising campaigns.
• Analyze website and digital advertising performance using Google Analytics and other reporting tools.
• Interpret data and generate insightful reports to guide marketing strategies and decision-making.
• Optimize SEO strategies to improve search engine rankings and increase organic traffic.
• Monitor industry trends and competitor activities to identify new opportunities for digital marketing.
• Work closely with cross-functional teams to ensure cohesive marketing efforts.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• 401(k) matching
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed